APA (7th ed.) Citation

Cravens, D. W. (1991). Strategic marketing (3. ed.). Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing. 3. ed. Homewood, Ill. u. a: Irwin, 1991.

MLA (9th ed.) Citation

Cravens, David W. Strategic Marketing. 3. ed. Irwin, 1991.