Strategic marketing problems: cases and comments
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boston u. a.
Allyn and Bacon
1990
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Beschreibung: | XIII, 732 S. Ill., graph. Darst. |
| ISBN: | 0205121292 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 245 | 1 | 0 | |a Strategic marketing problems |b cases and comments |c Roger A. Kerin ; Robert A. Peterson |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Boston u. a. |b Allyn and Bacon |c 1990 | |
| 300 | |a XIII, 732 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Gestion - Cas, Études de | |
| 650 | 7 | |a Marketing - Gestion |2 ram | |
| 650 | 4 | |a Marketing - Prise de décision - Cas, Études de | |
| 650 | 7 | |a Marketing - Prise de décision |2 ram | |
| 650 | 4 | |a Marketing |x Decision making |v Case studies | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Peterson, Robert A. |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804120308405239808 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV006085453 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 |
| callnumber-search | HF5415.135 |
| callnumber-sort | HF 45415.135 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)19975893 (DE-599)BVBBV006085453 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV006085453 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:01Z |
| institution | BVB |
| isbn | 0205121292 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003842285 |
| oclc_num | 19975893 |
| open_access_boolean | |
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| owner_facet | DE-703 DE-N2 |
| physical | XIII, 732 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Allyn and Bacon |
| record_format | marc |
| spelling | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson 5. ed. Boston u. a. Allyn and Bacon 1990 XIII, 732 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion - Cas, Études de Marketing - Gestion ram Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision ram Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Kerin, Roger A. Sonstige oth Peterson, Robert A. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Strategic marketing problems cases and comments Marketing - Gestion - Cas, Études de Marketing - Gestion ram Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision ram Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategic marketing problems cases and comments |
| title_auth | Strategic marketing problems cases and comments |
| title_exact_search | Strategic marketing problems cases and comments |
| title_full | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_fullStr | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_full_unstemmed | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_short | Strategic marketing problems |
| title_sort | strategic marketing problems cases and comments |
| title_sub | cases and comments |
| topic | Marketing - Gestion - Cas, Études de Marketing - Gestion ram Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision ram Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing - Gestion - Cas, Études de Marketing - Gestion Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision Marketing Decision making Case studies Marketing Management Case studies Marketing Marketingstrategie Strategisches Management Fallstudiensammlung |
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