Marketing research: text and cases
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill. [u.a.]
Irwin
1989
|
| Ausgabe: | 7. ed. |
| Schlagworte: | |
| Beschreibung: | XV, 816 S. |
| ISBN: | 0256068135 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006085420 | ||
| 003 | DE-604 | ||
| 005 | 20210714 | ||
| 007 | t | ||
| 008 | 921030s1989 |||| 00||| eng d | ||
| 020 | |a 0256068135 |9 0-256-06813-5 | ||
| 035 | |a (OCoLC)18321174 | ||
| 035 | |a (DE-599)BVBBV006085420 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-188 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.8/3 |2 19 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Boyd, Harper W. |e Verfasser |0 (DE-588)127617833 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b text and cases |c Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch |
| 250 | |a 7. ed. | ||
| 264 | 1 | |a Homewood, Ill. [u.a.] |b Irwin |c 1989 | |
| 300 | |a XV, 816 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 7 | |a Marketing - Recherche - Cas, etudes de |2 ram | |
| 650 | 4 | |a Marketing - Recherche - Cas, Études de | |
| 650 | 7 | |a Marketing - Recherche |2 ram | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing research |v Case studies | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Westfall, Ralph |e Verfasser |4 aut | |
| 700 | 1 | |a Stasch, Stanley F. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003842253 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804120308320305152 |
|---|---|
| any_adam_object | |
| author | Boyd, Harper W. Westfall, Ralph Stasch, Stanley F. |
| author_GND | (DE-588)127617833 |
| author_facet | Boyd, Harper W. Westfall, Ralph Stasch, Stanley F. |
| author_role | aut aut aut |
| author_sort | Boyd, Harper W. |
| author_variant | h w b hw hwb r w rw s f s sf sfs |
| building | Verbundindex |
| bvnumber | BV006085420 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)18321174 (DE-599)BVBBV006085420 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV006085420 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:40:01Z |
| institution | BVB |
| isbn | 0256068135 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003842253 |
| oclc_num | 18321174 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | XV, 816 S. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Irwin |
| record_format | marc |
| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Marketing research text and cases Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch 7. ed. Homewood, Ill. [u.a.] Irwin 1989 XV, 816 S. txt rdacontent n rdamedia nc rdacarrier Marketing - Recherche Marketing - Recherche - Cas, etudes de ram Marketing - Recherche - Cas, Études de Marketing - Recherche ram Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s 1\p DE-604 Westfall, Ralph Verfasser aut Stasch, Stanley F. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Boyd, Harper W. Westfall, Ralph Stasch, Stanley F. Marketing research text and cases Marketing - Recherche Marketing - Recherche - Cas, etudes de ram Marketing - Recherche - Cas, Études de Marketing - Recherche ram Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4522595-3 |
| title | Marketing research text and cases |
| title_auth | Marketing research text and cases |
| title_exact_search | Marketing research text and cases |
| title_full | Marketing research text and cases Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch |
| title_fullStr | Marketing research text and cases Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch |
| title_full_unstemmed | Marketing research text and cases Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch |
| title_short | Marketing research |
| title_sort | marketing research text and cases |
| title_sub | text and cases |
| topic | Marketing - Recherche Marketing - Recherche - Cas, etudes de ram Marketing - Recherche - Cas, Études de Marketing - Recherche ram Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing - Recherche Marketing - Recherche - Cas, etudes de Marketing - Recherche - Cas, Études de Marketing research Marketing research Case studies Marketingforschung Marktforschung Fallstudiensammlung |
| work_keys_str_mv | AT boydharperw marketingresearchtextandcases AT westfallralph marketingresearchtextandcases AT staschstanleyf marketingresearchtextandcases |