Holdings: Marketing research :: THWS Bibkatalog

Marketing research: text and cases

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Bibliographic Details
Main Authors:	Boyd, Harper W. (Author), Westfall, Ralph (Author), Stasch, Stanley F. (Author)
Format:	Book
Language:	English
Published:	Homewood, Ill. [u.a.] Irwin 1989
Edition:	7. ed.
Subjects:	Marketing - Recherche Marketing - Recherche - Cas, etudes de Marketing - Recherche - Cas, Études de Marketing research Marketing research > Case studies Marketingforschung Marktforschung Fallstudiensammlung
Physical Description:	XV, 816 S.
ISBN:	0256068135

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MARC


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264		1	\|a Homewood, Ill. [u.a.] \|b Irwin \|c 1989
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650	0	7	\|a Marketingforschung \|0 (DE-588)4200055-5 \|2 gnd \|9 rswk-swf
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883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Record in the Search Index

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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	7. ed.
format	Book
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indexdate	2024-07-09T16:40:01Z
institution	BVB
isbn	0256068135
language	English
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physical	XV, 816 S.
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publisher	Irwin
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subject_GND	(DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4522595-3
title	Marketing research text and cases
title_auth	Marketing research text and cases
title_exact_search	Marketing research text and cases
title_full	Marketing research text and cases Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch
title_fullStr	Marketing research text and cases Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch
title_full_unstemmed	Marketing research text and cases Harper W. Boyd ; Ralph Westfall ; Stanley F. Stasch
title_short	Marketing research
title_sort	marketing research text and cases
title_sub	text and cases
topic	Marketing - Recherche Marketing - Recherche - Cas, etudes de ram Marketing - Recherche - Cas, Études de Marketing - Recherche ram Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd
topic_facet	Marketing - Recherche Marketing - Recherche - Cas, etudes de Marketing - Recherche - Cas, Études de Marketing research Marketing research Case studies Marketingforschung Marktforschung Fallstudiensammlung
work_keys_str_mv	AT boydharperw marketingresearchtextandcases AT westfallralph marketingresearchtextandcases AT staschstanleyf marketingresearchtextandcases

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