Marketing communications: from fundamentals to strategies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lexington, Mass. [u.a.]
Heath
1987
|
| Schlagworte: | |
| Beschreibung: | XVIII, 766, 11 S. Ill., graph. Darst. |
| ISBN: | 0669072109 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV006084624 | ||
| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 921030s1987 ad|| |||| 00||| eng d | ||
| 020 | |a 0669072109 |9 0-669-07210-9 | ||
| 035 | |a (OCoLC)14703755 | ||
| 035 | |a (DE-599)BVBBV006084624 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-188 | ||
| 050 | 0 | |a HF5415.123 | |
| 082 | 0 | |a 659 |2 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Rothschild, Michael L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |b from fundamentals to strategies |c Michael L. Rothschild |
| 264 | 1 | |a Lexington, Mass. [u.a.] |b Heath |c 1987 | |
| 300 | |a XVIII, 766, 11 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Communicatie |2 gtt | |
| 650 | 7 | |a Communication en marketing |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Kommunikation | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | |5 DE-604 | |
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Datensatz im Suchindex
| _version_ | 1804120307395461120 |
|---|---|
| any_adam_object | |
| author | Rothschild, Michael L. |
| author_facet | Rothschild, Michael L. |
| author_role | aut |
| author_sort | Rothschild, Michael L. |
| author_variant | m l r ml mlr |
| building | Verbundindex |
| bvnumber | BV006084624 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)14703755 (DE-599)BVBBV006084624 |
| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006084624 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:00Z |
| institution | BVB |
| isbn | 0669072109 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003841614 |
| oclc_num | 14703755 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | XVIII, 766, 11 S. Ill., graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Heath |
| record_format | marc |
| spelling | Rothschild, Michael L. Verfasser aut Marketing communications from fundamentals to strategies Michael L. Rothschild Lexington, Mass. [u.a.] Heath 1987 XVIII, 766, 11 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communicatie gtt Communication en marketing ram Marketing gtt Kommunikation Communication in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 |
| spellingShingle | Rothschild, Michael L. Marketing communications from fundamentals to strategies Communicatie gtt Communication en marketing ram Marketing gtt Kommunikation Communication in marketing Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4031883-7 |
| title | Marketing communications from fundamentals to strategies |
| title_auth | Marketing communications from fundamentals to strategies |
| title_exact_search | Marketing communications from fundamentals to strategies |
| title_full | Marketing communications from fundamentals to strategies Michael L. Rothschild |
| title_fullStr | Marketing communications from fundamentals to strategies Michael L. Rothschild |
| title_full_unstemmed | Marketing communications from fundamentals to strategies Michael L. Rothschild |
| title_short | Marketing communications |
| title_sort | marketing communications from fundamentals to strategies |
| title_sub | from fundamentals to strategies |
| topic | Communicatie gtt Communication en marketing ram Marketing gtt Kommunikation Communication in marketing Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Communicatie Communication en marketing Marketing Kommunikation Communication in marketing |
| work_keys_str_mv | AT rothschildmichaell marketingcommunicationsfromfundamentalstostrategies |