APA-Zitierstil (7. Ausg.)

Jones, J. P. (1990). Does it pay to advertise?: Cases illustrating successful brand advertising (3. print.). Lexington Books.

Chicago-Zitierstil (17. Ausg.)

Jones, John P. Does It Pay to Advertise?: Cases Illustrating Successful Brand Advertising. 3. print. Lexington, Mass. u. a: Lexington Books, 1990.

MLA-Zitierstil (9. Ausg.)

Jones, John P. Does It Pay to Advertise?: Cases Illustrating Successful Brand Advertising. 3. print. Lexington Books, 1990.