Does it pay to advertise?: cases illustrating successful brand advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Lexington, Mass. u. a.
Lexington Books
1990
|
| Ausgabe: | 3. print. |
| Schlagworte: | |
| Beschreibung: | XXI, 380 S. Ill. |
| ISBN: | 0669158976 |
Internformat
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Datensatz im Suchindex
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| author | Jones, John P. |
| author_facet | Jones, John P. |
| author_role | aut |
| author_sort | Jones, John P. |
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| bvnumber | BV006082237 |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)630581667 (DE-599)BVBBV006082237 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. print. |
| format | Book |
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| id | DE-604.BV006082237 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:39:57Z |
| institution | BVB |
| isbn | 0669158976 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003839632 |
| oclc_num | 630581667 |
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| physical | XXI, 380 S. Ill. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Lexington Books |
| record_format | marc |
| spelling | Jones, John P. Verfasser aut Does it pay to advertise? cases illustrating successful brand advertising John Philip Jones 3. print. Lexington, Mass. u. a. Lexington Books 1990 XXI, 380 S. Ill. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbung (DE-588)4065541-6 s Markenartikel (DE-588)4037584-5 s DE-604 USA (DE-588)4078704-7 g 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jones, John P. Does it pay to advertise? cases illustrating successful brand advertising Werbung (DE-588)4065541-6 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4037584-5 (DE-588)4078704-7 (DE-588)4522595-3 |
| title | Does it pay to advertise? cases illustrating successful brand advertising |
| title_auth | Does it pay to advertise? cases illustrating successful brand advertising |
| title_exact_search | Does it pay to advertise? cases illustrating successful brand advertising |
| title_full | Does it pay to advertise? cases illustrating successful brand advertising John Philip Jones |
| title_fullStr | Does it pay to advertise? cases illustrating successful brand advertising John Philip Jones |
| title_full_unstemmed | Does it pay to advertise? cases illustrating successful brand advertising John Philip Jones |
| title_short | Does it pay to advertise? |
| title_sort | does it pay to advertise cases illustrating successful brand advertising |
| title_sub | cases illustrating successful brand advertising |
| topic | Werbung (DE-588)4065541-6 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Werbung Markenartikel USA Fallstudiensammlung |
| work_keys_str_mv | AT jonesjohnp doesitpaytoadvertisecasesillustratingsuccessfulbrandadvertising |