Marketing channel management: strategic planning and tactics
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Glenview, Ill. u. a.
Scott, Foresman
1988
|
| Schlagworte: | |
| Beschreibung: | 724 S. graph. Darst. |
| ISBN: | 0673182959 |
Internformat
MARC
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| 100 | 1 | |a Hardy, Kenneth G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing channel management |b strategic planning and tactics |c Kenneth G. Hardy ; Allan J. Magrath |
| 264 | 1 | |a Glenview, Ill. u. a. |b Scott, Foresman |c 1988 | |
| 300 | |a 724 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Circuits de distribution - Gestion | |
| 650 | 4 | |a Marketing channels |x Management | |
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| 700 | 1 | |a Magrath, Allan J. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804120286199545856 |
|---|---|
| any_adam_object | |
| author | Hardy, Kenneth G. Magrath, Allan J. |
| author_facet | Hardy, Kenneth G. Magrath, Allan J. |
| author_role | aut aut |
| author_sort | Hardy, Kenneth G. |
| author_variant | k g h kg kgh a j m aj ajm |
| building | Verbundindex |
| bvnumber | BV006067225 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)15695671 (DE-599)BVBBV006067225 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006067225 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:39:40Z |
| institution | BVB |
| isbn | 0673182959 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003827054 |
| oclc_num | 15695671 |
| open_access_boolean | |
| owner | DE-703 DE-945 |
| owner_facet | DE-703 DE-945 |
| physical | 724 S. graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Scott, Foresman |
| record_format | marc |
| spelling | Hardy, Kenneth G. Verfasser aut Marketing channel management strategic planning and tactics Kenneth G. Hardy ; Allan J. Magrath Glenview, Ill. u. a. Scott, Foresman 1988 724 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Circuits de distribution - Gestion Marketing channels Management Absatzweg (DE-588)4112445-5 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Absatzweg (DE-588)4112445-5 s Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Magrath, Allan J. Verfasser aut |
| spellingShingle | Hardy, Kenneth G. Magrath, Allan J. Marketing channel management strategic planning and tactics Circuits de distribution - Gestion Marketing channels Management Absatzweg (DE-588)4112445-5 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4112445-5 (DE-588)4124261-0 (DE-588)4037589-4 |
| title | Marketing channel management strategic planning and tactics |
| title_auth | Marketing channel management strategic planning and tactics |
| title_exact_search | Marketing channel management strategic planning and tactics |
| title_full | Marketing channel management strategic planning and tactics Kenneth G. Hardy ; Allan J. Magrath |
| title_fullStr | Marketing channel management strategic planning and tactics Kenneth G. Hardy ; Allan J. Magrath |
| title_full_unstemmed | Marketing channel management strategic planning and tactics Kenneth G. Hardy ; Allan J. Magrath |
| title_short | Marketing channel management |
| title_sort | marketing channel management strategic planning and tactics |
| title_sub | strategic planning and tactics |
| topic | Circuits de distribution - Gestion Marketing channels Management Absatzweg (DE-588)4112445-5 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Circuits de distribution - Gestion Marketing channels Management Absatzweg Strategisches Management Marketing |
| work_keys_str_mv | AT hardykennethg marketingchannelmanagementstrategicplanningandtactics AT magrathallanj marketingchannelmanagementstrategicplanningandtactics |