APA (7th ed.) Citation

Kotler, P., & Cox, K. K. (1988). Marketing management and strategy: A reader (4. ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Keith K. Cox. Marketing Management and Strategy: A Reader. 4. ed. Englewood Cliffs, NJ: Prentice Hall, 1988.

MLA (9th ed.) Citation

Kotler, Philip, and Keith K. Cox. Marketing Management and Strategy: A Reader. 4. ed. Prentice Hall, 1988.