Marketing management and strategy: a reader
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1988
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Beschreibung: | X, 406 S. |
| ISBN: | 0135584531 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing management and strategy |b a reader |c ed. by Philip Kotler ; Keith K. Cox |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1988 | |
| 300 | |a X, 406 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Management |2 gtt | |
| 650 | 7 | |a Marketing - Gestion |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Cox, Keith K. |4 edt | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003809716 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804120262080200704 |
|---|---|
| any_adam_object | |
| author2 | Kotler, Philip 1931- Cox, Keith K. |
| author2_role | edt edt |
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| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Cox, Keith K. |
| building | Verbundindex |
| bvnumber | BV006046859 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)16129049 (DE-599)BVBBV006046859 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV006046859 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:39:17Z |
| institution | BVB |
| isbn | 0135584531 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003809716 |
| oclc_num | 16129049 |
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| physical | X, 406 S. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Prentice Hall |
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| spelling | Marketing management and strategy a reader ed. by Philip Kotler ; Keith K. Cox 4. ed. Englewood Cliffs, NJ Prentice Hall 1988 X, 406 S. txt rdacontent n rdamedia nc rdacarrier Management gtt Marketing - Gestion ram Marketing gtt Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Kotler, Philip 1931- (DE-588)121409600 edt Cox, Keith K. edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marketing management and strategy a reader Management gtt Marketing - Gestion ram Marketing gtt Marketing Management Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4168907-0 (DE-588)4143413-4 |
| title | Marketing management and strategy a reader |
| title_auth | Marketing management and strategy a reader |
| title_exact_search | Marketing management and strategy a reader |
| title_full | Marketing management and strategy a reader ed. by Philip Kotler ; Keith K. Cox |
| title_fullStr | Marketing management and strategy a reader ed. by Philip Kotler ; Keith K. Cox |
| title_full_unstemmed | Marketing management and strategy a reader ed. by Philip Kotler ; Keith K. Cox |
| title_short | Marketing management and strategy |
| title_sort | marketing management and strategy a reader |
| title_sub | a reader |
| topic | Management gtt Marketing - Gestion ram Marketing gtt Marketing Management Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Management Marketing - Gestion Marketing Marketing Management Marketingstrategie Marketingmanagement Aufsatzsammlung |
| work_keys_str_mv | AT kotlerphilip marketingmanagementandstrategyareader AT coxkeithk marketingmanagementandstrategyareader |