APA (7th ed.) Citation

Moine, D. J., & Herd, J. H. (1984). Modern persuasion strategies: The hidden advantage in selling. Prentice-Hall.

Chicago Style (17th ed.) Citation

Moine, Donald J., and John H. Herd. Modern Persuasion Strategies: The Hidden Advantage in Selling. Englewood Cliffs, NJ: Prentice-Hall, 1984.

MLA (9th ed.) Citation

Moine, Donald J., and John H. Herd. Modern Persuasion Strategies: The Hidden Advantage in Selling. Prentice-Hall, 1984.