Marketing management: strategy and cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u. a.
Wiley
1983
|
| Ausgabe: | 3. ed., 2. print. |
| Schriftenreihe: | Wiley series in marketing
|
| Schlagworte: | |
| Beschreibung: | XIII, 821 S. graph. Darst. |
| ISBN: | 0471098477 |
| ISSN: | 0273-2955 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV006024970 | ||
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| 100 | 1 | |a Dalrymple, Douglas J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b strategy and cases |c Douglas J. Dalrymple ; Leonard J. Parsons* |
| 250 | |a 3. ed., 2. print. | ||
| 264 | 1 | |a New York u. a. |b Wiley |c 1983 | |
| 300 | |a XIII, 821 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wiley series in marketing |x 0273-2955 | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
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Datensatz im Suchindex
| _version_ | 1804120235040571392 |
|---|---|
| any_adam_object | |
| author | Dalrymple, Douglas J. Parsons, Leonard J. |
| author_facet | Dalrymple, Douglas J. Parsons, Leonard J. |
| author_role | aut aut |
| author_sort | Dalrymple, Douglas J. |
| author_variant | d j d dj djd l j p lj ljp |
| building | Verbundindex |
| bvnumber | BV006024970 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)9110583 (DE-599)BVBBV006024970 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed., 2. print. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV006024970 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:38:51Z |
| institution | BVB |
| isbn | 0471098477 |
| issn | 0273-2955 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003791314 |
| oclc_num | 9110583 |
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| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XIII, 821 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series in marketing |
| spelling | Dalrymple, Douglas J. Verfasser aut Marketing management strategy and cases Douglas J. Dalrymple ; Leonard J. Parsons* 3. ed., 2. print. New York u. a. Wiley 1983 XIII, 821 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing 0273-2955 Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 Parsons, Leonard J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dalrymple, Douglas J. Parsons, Leonard J. Marketing management strategy and cases Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4037278-9 (DE-588)4522595-3 |
| title | Marketing management strategy and cases |
| title_auth | Marketing management strategy and cases |
| title_exact_search | Marketing management strategy and cases |
| title_full | Marketing management strategy and cases Douglas J. Dalrymple ; Leonard J. Parsons* |
| title_fullStr | Marketing management strategy and cases Douglas J. Dalrymple ; Leonard J. Parsons* |
| title_full_unstemmed | Marketing management strategy and cases Douglas J. Dalrymple ; Leonard J. Parsons* |
| title_short | Marketing management |
| title_sort | marketing management strategy and cases |
| title_sub | strategy and cases |
| topic | Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Marketing Management Marketing Management Case studies Marketing Marketingmanagement Management Fallstudiensammlung |
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