Cases in advertising and promotion management:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York u. a.
Wiley
1983
|
| Subjects: | |
| Physical Description: | VIII, 256 S. Ill. |
| ISBN: | 0471875074 |
Staff View
MARC
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Record in the Search Index
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| dewey-sort | 3659.1 |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV006017232 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:38:42Z |
| institution | BVB |
| isbn | 0471875074 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003784719 |
| oclc_num | 9196546 |
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| owner_facet | DE-703 |
| physical | VIII, 256 S. Ill. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Wiley |
| record_format | marc |
| spelling | Cases in advertising and promotion management Hrsg. von Charles H. Patti* New York u. a. Wiley 1983 VIII, 256 S. Ill. txt rdacontent n rdamedia nc rdacarrier Publicité - Cas, Études de Ventes - Promotion - Cas, Études de Advertising Case studies Sales promotion Case studies Werbung (DE-588)4065541-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbung (DE-588)4065541-6 s DE-604 Sales-promotion (DE-588)4076968-9 s 1\p DE-604 Patti, Charles H. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cases in advertising and promotion management Publicité - Cas, Études de Ventes - Promotion - Cas, Études de Advertising Case studies Sales promotion Case studies Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4076968-9 (DE-588)4522595-3 |
| title | Cases in advertising and promotion management |
| title_auth | Cases in advertising and promotion management |
| title_exact_search | Cases in advertising and promotion management |
| title_full | Cases in advertising and promotion management Hrsg. von Charles H. Patti* |
| title_fullStr | Cases in advertising and promotion management Hrsg. von Charles H. Patti* |
| title_full_unstemmed | Cases in advertising and promotion management Hrsg. von Charles H. Patti* |
| title_short | Cases in advertising and promotion management |
| title_sort | cases in advertising and promotion management |
| topic | Publicité - Cas, Études de Ventes - Promotion - Cas, Études de Advertising Case studies Sales promotion Case studies Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Publicité - Cas, Études de Ventes - Promotion - Cas, Études de Advertising Case studies Sales promotion Case studies Werbung Sales-promotion Fallstudiensammlung |
| work_keys_str_mv | AT patticharlesh casesinadvertisingandpromotionmanagement |