Cases in advertising and promotion management:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York u. a.
Wiley
1983
|
| Schlagworte: | |
| Beschreibung: | VIII, 256 S. Ill. |
| ISBN: | 0471875074 |
Internformat
MARC
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| 245 | 1 | 0 | |a Cases in advertising and promotion management |c Hrsg. von Charles H. Patti* |
| 264 | 1 | |a New York u. a. |b Wiley |c 1983 | |
| 300 | |a VIII, 256 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité - Cas, Études de | |
| 650 | 4 | |a Ventes - Promotion - Cas, Études de | |
| 650 | 4 | |a Advertising |v Case studies | |
| 650 | 4 | |a Sales promotion |v Case studies | |
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804120225407303680 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV006017232 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)9196546 (DE-599)BVBBV006017232 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV006017232 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:38:42Z |
| institution | BVB |
| isbn | 0471875074 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003784719 |
| oclc_num | 9196546 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | VIII, 256 S. Ill. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Wiley |
| record_format | marc |
| spelling | Cases in advertising and promotion management Hrsg. von Charles H. Patti* New York u. a. Wiley 1983 VIII, 256 S. Ill. txt rdacontent n rdamedia nc rdacarrier Publicité - Cas, Études de Ventes - Promotion - Cas, Études de Advertising Case studies Sales promotion Case studies Werbung (DE-588)4065541-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbung (DE-588)4065541-6 s DE-604 Sales-promotion (DE-588)4076968-9 s 1\p DE-604 Patti, Charles H. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cases in advertising and promotion management Publicité - Cas, Études de Ventes - Promotion - Cas, Études de Advertising Case studies Sales promotion Case studies Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4076968-9 (DE-588)4522595-3 |
| title | Cases in advertising and promotion management |
| title_auth | Cases in advertising and promotion management |
| title_exact_search | Cases in advertising and promotion management |
| title_full | Cases in advertising and promotion management Hrsg. von Charles H. Patti* |
| title_fullStr | Cases in advertising and promotion management Hrsg. von Charles H. Patti* |
| title_full_unstemmed | Cases in advertising and promotion management Hrsg. von Charles H. Patti* |
| title_short | Cases in advertising and promotion management |
| title_sort | cases in advertising and promotion management |
| topic | Publicité - Cas, Études de Ventes - Promotion - Cas, Études de Advertising Case studies Sales promotion Case studies Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Publicité - Cas, Études de Ventes - Promotion - Cas, Études de Advertising Case studies Sales promotion Case studies Werbung Sales-promotion Fallstudiensammlung |
| work_keys_str_mv | AT patticharlesh casesinadvertisingandpromotionmanagement |