APA (7th ed.) Citation

Cunningham, W. H., & Cunningham, I. C. (1981). Marketing: A managerial approach. South-Western Publ.

Chicago Style (17th ed.) Citation

Cunningham, William H., and Isabella C. Cunningham. Marketing: A Managerial Approach. Cincinnati, Ohio: South-Western Publ, 1981.

MLA (9th ed.) Citation

Cunningham, William H., and Isabella C. Cunningham. Marketing: A Managerial Approach. South-Western Publ, 1981.