Verfügbarkeit: Advertising management

Advertising management: Practical perspectives

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Bibliographische Detailangaben
Format:	Buch
Sprache:	English
Veröffentlicht:	Englewood Cliffs, NJ Prentice Hall 1975
Schriftenreihe:	Prentice Hall international series in management.
Schlagworte:	Publicité - Gestion Advertising Marketing > Management Verkauf Marketing Management Werbestrategie Werbeplanung Werbung
Beschreibung:	XVI, 612 S. Ill., graph. Darst.

Internformat

MARC


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Datensatz im Suchindex

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physical	XVI, 612 S. Ill., graph. Darst.
publishDate	1975
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series2	Prentice Hall international series in management.
spelling	Advertising management Practical perspectives Hrsg. von David A. Aaker Englewood Cliffs, NJ Prentice Hall 1975 XVI, 612 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Prentice Hall international series in management. Publicité - Gestion ram Advertising Marketing Management Verkauf (DE-588)4117346-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Verkauf (DE-588)4117346-6 s Werbung (DE-588)4065541-6 s 1\p DE-604 Management (DE-588)4037278-9 s Werbestrategie (DE-588)4133682-3 s 2\p DE-604 Werbeplanung (DE-588)4130474-3 s 3\p DE-604 Aaker, David A. 1938- Sonstige (DE-588)123018641 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Advertising management Practical perspectives Publicité - Gestion ram Advertising Marketing Management Verkauf (DE-588)4117346-6 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Werbestrategie (DE-588)4133682-3 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4117346-6 (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4133682-3 (DE-588)4130474-3 (DE-588)4065541-6
title	Advertising management Practical perspectives
title_auth	Advertising management Practical perspectives
title_exact_search	Advertising management Practical perspectives
title_full	Advertising management Practical perspectives Hrsg. von David A. Aaker
title_fullStr	Advertising management Practical perspectives Hrsg. von David A. Aaker
title_full_unstemmed	Advertising management Practical perspectives Hrsg. von David A. Aaker
title_short	Advertising management
title_sort	advertising management practical perspectives
title_sub	Practical perspectives
topic	Publicité - Gestion ram Advertising Marketing Management Verkauf (DE-588)4117346-6 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Werbestrategie (DE-588)4133682-3 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Publicité - Gestion Advertising Marketing Management Verkauf Marketing Management Werbestrategie Werbeplanung Werbung
work_keys_str_mv	AT aakerdavida advertisingmanagementpracticalperspectives

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