New product planning: Management of the marketing / R & D Interface. An annot. bibliogr
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill.
American Marketing Association
1977
|
| Series: | American Marketing Association: Bibliography Series.
26. |
| Subjects: | |
| Physical Description: | 44 S. |
| ISBN: | 0877570914 |
Staff View
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| id | DE-604.BV005946184 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:37:21Z |
| institution | BVB |
| isbn | 0877570914 |
| language | English |
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| physical | 44 S. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | American Marketing Association |
| record_format | marc |
| series | American Marketing Association: Bibliography Series. |
| series2 | American Marketing Association: Bibliography Series. |
| spelling | Rothberg, Robert R. 1938- Verfasser (DE-588)112505953 aut New product planning Management of the marketing / R & D Interface. An annot. bibliogr Robert R. Rothberg ; Douglas W. Mellott* Chicago, Ill. American Marketing Association 1977 44 S. txt rdacontent n rdamedia nc rdacarrier American Marketing Association: Bibliography Series. 26. Produktplanung (DE-588)4135135-6 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf (DE-588)4006432-3 Bibliografie gnd-content Produktplanung (DE-588)4135135-6 s Neues Produkt (DE-588)4171552-4 s DE-604 Mellott, Douglas W. Verfasser aut American Marketing Association: Bibliography Series. 26. (DE-604)BV002783944 26 |
| spellingShingle | Rothberg, Robert R. 1938- Mellott, Douglas W. New product planning Management of the marketing / R & D Interface. An annot. bibliogr American Marketing Association: Bibliography Series. Produktplanung (DE-588)4135135-6 gnd Neues Produkt (DE-588)4171552-4 gnd |
| subject_GND | (DE-588)4135135-6 (DE-588)4171552-4 (DE-588)4006432-3 |
| title | New product planning Management of the marketing / R & D Interface. An annot. bibliogr |
| title_auth | New product planning Management of the marketing / R & D Interface. An annot. bibliogr |
| title_exact_search | New product planning Management of the marketing / R & D Interface. An annot. bibliogr |
| title_full | New product planning Management of the marketing / R & D Interface. An annot. bibliogr Robert R. Rothberg ; Douglas W. Mellott* |
| title_fullStr | New product planning Management of the marketing / R & D Interface. An annot. bibliogr Robert R. Rothberg ; Douglas W. Mellott* |
| title_full_unstemmed | New product planning Management of the marketing / R & D Interface. An annot. bibliogr Robert R. Rothberg ; Douglas W. Mellott* |
| title_short | New product planning |
| title_sort | new product planning management of the marketing r d interface an annot bibliogr |
| title_sub | Management of the marketing / R & D Interface. An annot. bibliogr |
| topic | Produktplanung (DE-588)4135135-6 gnd Neues Produkt (DE-588)4171552-4 gnd |
| topic_facet | Produktplanung Neues Produkt Bibliografie |
| volume_link | (DE-604)BV002783944 |
| work_keys_str_mv | AT rothbergrobertr newproductplanningmanagementofthemarketingrdinterfaceanannotbibliogr AT mellottdouglasw newproductplanningmanagementofthemarketingrdinterfaceanannotbibliogr |