New product planning: Management of the marketing / R & D Interface. An annot. bibliogr
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Chicago, Ill.
American Marketing Association
1977
|
Schriftenreihe: | American Marketing Association: Bibliography Series.
26. |
Schlagworte: | |
Beschreibung: | 44 S. |
ISBN: | 0877570914 |
Internformat
MARC
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Datensatz im Suchindex
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author | Rothberg, Robert R. 1938- Mellott, Douglas W. |
author_GND | (DE-588)112505953 |
author_facet | Rothberg, Robert R. 1938- Mellott, Douglas W. |
author_role | aut aut |
author_sort | Rothberg, Robert R. 1938- |
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building | Verbundindex |
bvnumber | BV005946184 |
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format | Book |
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genre | (DE-588)4006432-3 Bibliografie gnd-content |
genre_facet | Bibliografie |
id | DE-604.BV005946184 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T16:37:21Z |
institution | BVB |
isbn | 0877570914 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003727027 |
oclc_num | 630654245 |
open_access_boolean | |
owner | DE-703 DE-188 |
owner_facet | DE-703 DE-188 |
physical | 44 S. |
publishDate | 1977 |
publishDateSearch | 1977 |
publishDateSort | 1977 |
publisher | American Marketing Association |
record_format | marc |
series | American Marketing Association: Bibliography Series. |
series2 | American Marketing Association: Bibliography Series. |
spelling | Rothberg, Robert R. 1938- Verfasser (DE-588)112505953 aut New product planning Management of the marketing / R & D Interface. An annot. bibliogr Robert R. Rothberg ; Douglas W. Mellott* Chicago, Ill. American Marketing Association 1977 44 S. txt rdacontent n rdamedia nc rdacarrier American Marketing Association: Bibliography Series. 26. Produktplanung (DE-588)4135135-6 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf (DE-588)4006432-3 Bibliografie gnd-content Produktplanung (DE-588)4135135-6 s Neues Produkt (DE-588)4171552-4 s DE-604 Mellott, Douglas W. Verfasser aut American Marketing Association: Bibliography Series. 26. (DE-604)BV002783944 26 |
spellingShingle | Rothberg, Robert R. 1938- Mellott, Douglas W. New product planning Management of the marketing / R & D Interface. An annot. bibliogr American Marketing Association: Bibliography Series. Produktplanung (DE-588)4135135-6 gnd Neues Produkt (DE-588)4171552-4 gnd |
subject_GND | (DE-588)4135135-6 (DE-588)4171552-4 (DE-588)4006432-3 |
title | New product planning Management of the marketing / R & D Interface. An annot. bibliogr |
title_auth | New product planning Management of the marketing / R & D Interface. An annot. bibliogr |
title_exact_search | New product planning Management of the marketing / R & D Interface. An annot. bibliogr |
title_full | New product planning Management of the marketing / R & D Interface. An annot. bibliogr Robert R. Rothberg ; Douglas W. Mellott* |
title_fullStr | New product planning Management of the marketing / R & D Interface. An annot. bibliogr Robert R. Rothberg ; Douglas W. Mellott* |
title_full_unstemmed | New product planning Management of the marketing / R & D Interface. An annot. bibliogr Robert R. Rothberg ; Douglas W. Mellott* |
title_short | New product planning |
title_sort | new product planning management of the marketing r d interface an annot bibliogr |
title_sub | Management of the marketing / R & D Interface. An annot. bibliogr |
topic | Produktplanung (DE-588)4135135-6 gnd Neues Produkt (DE-588)4171552-4 gnd |
topic_facet | Produktplanung Neues Produkt Bibliografie |
volume_link | (DE-604)BV002783944 |
work_keys_str_mv | AT rothbergrobertr newproductplanningmanagementofthemarketingrdinterfaceanannotbibliogr AT mellottdouglasw newproductplanningmanagementofthemarketingrdinterfaceanannotbibliogr |