Marketing effectiveness: insights from accounting and finance ; an annotated bibliography, 1960 - 77
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, IL
AMA
1979
|
| Schriftenreihe: | American Marketing Association: Bibliography series
33 |
| Schlagworte: | |
| Beschreibung: | XIII, 102 S. |
| ISBN: | 087757118X |
Internformat
MARC
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Datensatz im Suchindex
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| author | Kirpalani, Vishnu H. Shapiro, Stanley J. |
| author_facet | Kirpalani, Vishnu H. Shapiro, Stanley J. |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV005945627 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:37:21Z |
| institution | BVB |
| isbn | 087757118X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003726601 |
| oclc_num | 473149063 |
| open_access_boolean | |
| owner | DE-703 DE-83 DE-188 |
| owner_facet | DE-703 DE-83 DE-188 |
| physical | XIII, 102 S. |
| psigel | TUB-nvmb |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | AMA |
| record_format | marc |
| series | American Marketing Association: Bibliography series |
| series2 | American Marketing Association: Bibliography series |
| spelling | Kirpalani, Vishnu H. Verfasser aut Marketing effectiveness insights from accounting and finance ; an annotated bibliography, 1960 - 77 V. H. Kirpalani ; Stanley J. Shapiro Chicago, IL AMA 1979 XIII, 102 S. txt rdacontent n rdamedia nc rdacarrier American Marketing Association: Bibliography series 33 Marketing (DE-588)4037589-4 gnd rswk-swf Bibliografie (DE-588)4006432-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Bibliografie (DE-588)4006432-3 s DE-604 Shapiro, Stanley J. Verfasser aut American Marketing Association: Bibliography series 33 (DE-604)BV002783944 33 |
| spellingShingle | Kirpalani, Vishnu H. Shapiro, Stanley J. Marketing effectiveness insights from accounting and finance ; an annotated bibliography, 1960 - 77 American Marketing Association: Bibliography series Marketing (DE-588)4037589-4 gnd Bibliografie (DE-588)4006432-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4006432-3 |
| title | Marketing effectiveness insights from accounting and finance ; an annotated bibliography, 1960 - 77 |
| title_auth | Marketing effectiveness insights from accounting and finance ; an annotated bibliography, 1960 - 77 |
| title_exact_search | Marketing effectiveness insights from accounting and finance ; an annotated bibliography, 1960 - 77 |
| title_full | Marketing effectiveness insights from accounting and finance ; an annotated bibliography, 1960 - 77 V. H. Kirpalani ; Stanley J. Shapiro |
| title_fullStr | Marketing effectiveness insights from accounting and finance ; an annotated bibliography, 1960 - 77 V. H. Kirpalani ; Stanley J. Shapiro |
| title_full_unstemmed | Marketing effectiveness insights from accounting and finance ; an annotated bibliography, 1960 - 77 V. H. Kirpalani ; Stanley J. Shapiro |
| title_short | Marketing effectiveness |
| title_sort | marketing effectiveness insights from accounting and finance an annotated bibliography 1960 77 |
| title_sub | insights from accounting and finance ; an annotated bibliography, 1960 - 77 |
| topic | Marketing (DE-588)4037589-4 gnd Bibliografie (DE-588)4006432-3 gnd |
| topic_facet | Marketing Bibliografie |
| volume_link | (DE-604)BV002783944 |
| work_keys_str_mv | AT kirpalanivishnuh marketingeffectivenessinsightsfromaccountingandfinanceanannotatedbibliography196077 AT shapirostanleyj marketingeffectivenessinsightsfromaccountingandfinanceanannotatedbibliography196077 |