The effects of emotionally arousing television film segments and commercials on recall of and attitude toward embedded commercials:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Mikrofilm Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Ann Arbor, Mich. u.a.
Univ. Microfilms Internat.
1979
|
| Schlagworte: | |
| Beschreibung: | Hempstead, NY, Univ., Diss. |
| Beschreibung: | XI, 172 S. auf 2 Microfiches |
Internformat
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Datensatz im Suchindex
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| author | Slomovits, Miriam |
| author_facet | Slomovits, Miriam |
| author_role | aut |
| author_sort | Slomovits, Miriam |
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| bvnumber | BV005940889 |
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| indexdate | 2024-07-09T16:37:15Z |
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| physical | XI, 172 S. auf 2 Microfiches |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | Univ. Microfilms Internat. |
| record_format | marc |
| spelling | Slomovits, Miriam Verfasser aut The effects of emotionally arousing television film segments and commercials on recall of and attitude toward embedded commercials Ann Arbor, Mich. u.a. Univ. Microfilms Internat. 1979 XI, 172 S. auf 2 Microfiches txt rdacontent h rdamedia he rdacarrier Hempstead, NY, Univ., Diss. Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Fernsehfilm (DE-588)4154054-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Fernsehfilm (DE-588)4154054-2 s Werbung (DE-588)4065541-6 s Werbewirkung (DE-588)4189647-6 s DE-604 |
| spellingShingle | Slomovits, Miriam The effects of emotionally arousing television film segments and commercials on recall of and attitude toward embedded commercials Werbewirkung (DE-588)4189647-6 gnd Werbung (DE-588)4065541-6 gnd Fernsehfilm (DE-588)4154054-2 gnd |
| subject_GND | (DE-588)4189647-6 (DE-588)4065541-6 (DE-588)4154054-2 (DE-588)4113937-9 |
| title | The effects of emotionally arousing television film segments and commercials on recall of and attitude toward embedded commercials |
| title_auth | The effects of emotionally arousing television film segments and commercials on recall of and attitude toward embedded commercials |
| title_exact_search | The effects of emotionally arousing television film segments and commercials on recall of and attitude toward embedded commercials |
| title_full | The effects of emotionally arousing television film segments and commercials on recall of and attitude toward embedded commercials |
| title_fullStr | The effects of emotionally arousing television film segments and commercials on recall of and attitude toward embedded commercials |
| title_full_unstemmed | The effects of emotionally arousing television film segments and commercials on recall of and attitude toward embedded commercials |
| title_short | The effects of emotionally arousing television film segments and commercials on recall of and attitude toward embedded commercials |
| title_sort | the effects of emotionally arousing television film segments and commercials on recall of and attitude toward embedded commercials |
| topic | Werbewirkung (DE-588)4189647-6 gnd Werbung (DE-588)4065541-6 gnd Fernsehfilm (DE-588)4154054-2 gnd |
| topic_facet | Werbewirkung Werbung Fernsehfilm Hochschulschrift |
| work_keys_str_mv | AT slomovitsmiriam theeffectsofemotionallyarousingtelevisionfilmsegmentsandcommercialsonrecallofandattitudetowardembeddedcommercials |