Basic marketing: Concepts and decisions
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass.
Winthrop
1979
|
| Subjects: | |
| Physical Description: | XIX, 572 S. Ill., graph. Darst. |
| ISBN: | 0876260563 |
Staff View
MARC
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| illustrated | Illustrated |
| indexdate | 2024-07-09T16:37:08Z |
| institution | BVB |
| isbn | 0876260563 |
| language | English |
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| physical | XIX, 572 S. Ill., graph. Darst. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | Winthrop |
| record_format | marc |
| spelling | Hise, Richard T. Verfasser aut Basic marketing Concepts and decisions Richard T. Hise ; Peter L. Gillett ; John K. Ryans Cambridge, Mass. Winthrop 1979 XIX, 572 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Gillett, Peter L. Verfasser aut Ryans, John K. Verfasser aut |
| spellingShingle | Hise, Richard T. Gillett, Peter L. Ryans, John K. Basic marketing Concepts and decisions Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Basic marketing Concepts and decisions |
| title_auth | Basic marketing Concepts and decisions |
| title_exact_search | Basic marketing Concepts and decisions |
| title_full | Basic marketing Concepts and decisions Richard T. Hise ; Peter L. Gillett ; John K. Ryans |
| title_fullStr | Basic marketing Concepts and decisions Richard T. Hise ; Peter L. Gillett ; John K. Ryans |
| title_full_unstemmed | Basic marketing Concepts and decisions Richard T. Hise ; Peter L. Gillett ; John K. Ryans |
| title_short | Basic marketing |
| title_sort | basic marketing concepts and decisions |
| title_sub | Concepts and decisions |
| topic | Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Einführung |
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