Basic marketing: Concepts and decisions
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Winthrop
1979
|
| Schlagworte: | |
| Beschreibung: | XIX, 572 S. Ill., graph. Darst. |
| ISBN: | 0876260563 |
Internformat
MARC
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| 035 | |a (OCoLC)3966128 | ||
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| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-19 | ||
| 050 | 0 | |a HF5415 | |
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| 100 | 1 | |a Hise, Richard T. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Basic marketing |b Concepts and decisions |c Richard T. Hise ; Peter L. Gillett ; John K. Ryans |
| 264 | 1 | |a Cambridge, Mass. |b Winthrop |c 1979 | |
| 300 | |a XIX, 572 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a Ryans, John K. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003717269 | ||
Datensatz im Suchindex
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| author | Hise, Richard T. Gillett, Peter L. Ryans, John K. |
| author_facet | Hise, Richard T. Gillett, Peter L. Ryans, John K. |
| author_role | aut aut aut |
| author_sort | Hise, Richard T. |
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| callnumber-search | HF5415 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)3966128 (DE-599)BVBBV005934194 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV005934194 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:37:08Z |
| institution | BVB |
| isbn | 0876260563 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003717269 |
| oclc_num | 3966128 |
| open_access_boolean | |
| owner | DE-703 DE-19 DE-BY-UBM |
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| physical | XIX, 572 S. Ill., graph. Darst. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | Winthrop |
| record_format | marc |
| spelling | Hise, Richard T. Verfasser aut Basic marketing Concepts and decisions Richard T. Hise ; Peter L. Gillett ; John K. Ryans Cambridge, Mass. Winthrop 1979 XIX, 572 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Gillett, Peter L. Verfasser aut Ryans, John K. Verfasser aut |
| spellingShingle | Hise, Richard T. Gillett, Peter L. Ryans, John K. Basic marketing Concepts and decisions Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Basic marketing Concepts and decisions |
| title_auth | Basic marketing Concepts and decisions |
| title_exact_search | Basic marketing Concepts and decisions |
| title_full | Basic marketing Concepts and decisions Richard T. Hise ; Peter L. Gillett ; John K. Ryans |
| title_fullStr | Basic marketing Concepts and decisions Richard T. Hise ; Peter L. Gillett ; John K. Ryans |
| title_full_unstemmed | Basic marketing Concepts and decisions Richard T. Hise ; Peter L. Gillett ; John K. Ryans |
| title_short | Basic marketing |
| title_sort | basic marketing concepts and decisions |
| title_sub | Concepts and decisions |
| topic | Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Einführung |
| work_keys_str_mv | AT hiserichardt basicmarketingconceptsanddecisions AT gillettpeterl basicmarketingconceptsanddecisions AT ryansjohnk basicmarketingconceptsanddecisions |