Marketing for nonmarketers: principles & tactics that everyone in business must know
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
American Management Assoc.
1992
|
| Schlagworte: | |
| Beschreibung: | XII, 241 S. graph. Darst. |
| ISBN: | 0814459935 |
Internformat
MARC
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|---|---|---|---|
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| 007 | t | ||
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| 020 | |a 0814459935 |9 0-8144-5993-5 | ||
| 035 | |a (OCoLC)24846997 | ||
| 035 | |a (DE-599)BVBBV005899654 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Elam, Houston G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing for nonmarketers |b principles & tactics that everyone in business must know |c Houston G. Elam ; Norton Paley |
| 264 | 1 | |a New York |b American Management Assoc. |c 1992 | |
| 300 | |a XII, 241 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Paley, Norton |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003693781 | ||
Datensatz im Suchindex
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|---|---|
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| author | Elam, Houston G. Paley, Norton |
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| building | Verbundindex |
| bvnumber | BV005899654 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)24846997 (DE-599)BVBBV005899654 |
| dewey-full | 658.8 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005899654 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:36:32Z |
| institution | BVB |
| isbn | 0814459935 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003693781 |
| oclc_num | 24846997 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | XII, 241 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | American Management Assoc. |
| record_format | marc |
| spelling | Elam, Houston G. Verfasser aut Marketing for nonmarketers principles & tactics that everyone in business must know Houston G. Elam ; Norton Paley New York American Management Assoc. 1992 XII, 241 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Paley, Norton Verfasser aut |
| spellingShingle | Elam, Houston G. Paley, Norton Marketing for nonmarketers principles & tactics that everyone in business must know Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing for nonmarketers principles & tactics that everyone in business must know |
| title_auth | Marketing for nonmarketers principles & tactics that everyone in business must know |
| title_exact_search | Marketing for nonmarketers principles & tactics that everyone in business must know |
| title_full | Marketing for nonmarketers principles & tactics that everyone in business must know Houston G. Elam ; Norton Paley |
| title_fullStr | Marketing for nonmarketers principles & tactics that everyone in business must know Houston G. Elam ; Norton Paley |
| title_full_unstemmed | Marketing for nonmarketers principles & tactics that everyone in business must know Houston G. Elam ; Norton Paley |
| title_short | Marketing for nonmarketers |
| title_sort | marketing for nonmarketers principles tactics that everyone in business must know |
| title_sub | principles & tactics that everyone in business must know |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
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