Whatever happened to Madison Avenue?: advertising in the '90s
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Little, Brown
1991
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 269 S. |
| ISBN: | 0316551546 |
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Datensatz im Suchindex
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Contents
PREFACE IX
chapter one Madison Avenue Revisited 3
chapter two The Tasks of Advertising 34
CHAPTER THREE AgentS 64
chapter four Media 107
chapter five Research 138
chapter six The International Scene 185
chapter seven Futures, and Options 218
postlude Some Hails and a Farewell 248
notes 251
index 257
|
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| dewey-ones | 659 - Advertising and public relations |
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| discipline | Wirtschaftswissenschaften |
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| era | Prognose 1990- gnd |
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| indexdate | 2024-07-09T16:36:25Z |
| institution | BVB |
| isbn | 0316551546 |
| language | English |
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| publishDate | 1991 |
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| spelling | Mayer, Martin Verfasser aut Whatever happened to Madison Avenue? advertising in the '90s Martin Mayer 1. ed. Boston, Mass. Little, Brown 1991 XIX, 269 S. txt rdacontent n rdamedia nc rdacarrier Prognose 1990- gnd rswk-swf Advertising United States Werbung (DE-588)4065541-6 gnd rswk-swf USA Werbung (DE-588)4065541-6 s Prognose 1990- z DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003688960&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mayer, Martin Whatever happened to Madison Avenue? advertising in the '90s Advertising United States Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Whatever happened to Madison Avenue? advertising in the '90s |
| title_auth | Whatever happened to Madison Avenue? advertising in the '90s |
| title_exact_search | Whatever happened to Madison Avenue? advertising in the '90s |
| title_full | Whatever happened to Madison Avenue? advertising in the '90s Martin Mayer |
| title_fullStr | Whatever happened to Madison Avenue? advertising in the '90s Martin Mayer |
| title_full_unstemmed | Whatever happened to Madison Avenue? advertising in the '90s Martin Mayer |
| title_short | Whatever happened to Madison Avenue? |
| title_sort | whatever happened to madison avenue advertising in the 90s |
| title_sub | advertising in the '90s |
| topic | Advertising United States Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising United States Werbung USA |
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