Cases in marketing management: issues for the 1990s
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1992
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | XVII, 650 S. Ill., graph. Darst. |
| ISBN: | 0131163515 |
Staff View
MARC
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| author | Hinkle, Charles L. Johnston, Wesley J. Lanigan, Esther F. |
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| callnumber-subject | HF - Commerce |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV005889237 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:36:21Z |
| institution | BVB |
| isbn | 0131163515 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003686727 |
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| physical | XVII, 650 S. Ill., graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
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| publisher | Prentice Hall |
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| spelling | Hinkle, Charles L. Verfasser aut Cases in marketing management issues for the 1990s Charles L. Hinkle ; Wesley J. Johnston ; Esther F. Lanigan 2. ed. Englewood Cliffs, NJ Prentice Hall 1992 XVII, 650 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion - Cas, Études de ram Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Johnston, Wesley J. Verfasser aut Lanigan, Esther F. Verfasser aut |
| spellingShingle | Hinkle, Charles L. Johnston, Wesley J. Lanigan, Esther F. Cases in marketing management issues for the 1990s Marketing - Gestion - Cas, Études de ram Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Cases in marketing management issues for the 1990s |
| title_auth | Cases in marketing management issues for the 1990s |
| title_exact_search | Cases in marketing management issues for the 1990s |
| title_full | Cases in marketing management issues for the 1990s Charles L. Hinkle ; Wesley J. Johnston ; Esther F. Lanigan |
| title_fullStr | Cases in marketing management issues for the 1990s Charles L. Hinkle ; Wesley J. Johnston ; Esther F. Lanigan |
| title_full_unstemmed | Cases in marketing management issues for the 1990s Charles L. Hinkle ; Wesley J. Johnston ; Esther F. Lanigan |
| title_short | Cases in marketing management |
| title_sort | cases in marketing management issues for the 1990s |
| title_sub | issues for the 1990s |
| topic | Marketing - Gestion - Cas, Études de ram Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing - Gestion - Cas, Études de Marketing Management Case studies Marketingmanagement Fallstudiensammlung |
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