Cases in marketing management: issues for the 1990s
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1992
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XVII, 650 S. Ill., graph. Darst. |
| ISBN: | 0131163515 |
Internformat
MARC
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| 100 | 1 | |a Hinkle, Charles L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cases in marketing management |b issues for the 1990s |c Charles L. Hinkle ; Wesley J. Johnston ; Esther F. Lanigan |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1992 | |
| 300 | |a XVII, 650 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing - Gestion - Cas, Études de |2 ram | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Johnston, Wesley J. |e Verfasser |4 aut | |
| 700 | 1 | |a Lanigan, Esther F. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003686727 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Hinkle, Charles L. Johnston, Wesley J. Lanigan, Esther F. |
| author_facet | Hinkle, Charles L. Johnston, Wesley J. Lanigan, Esther F. |
| author_role | aut aut aut |
| author_sort | Hinkle, Charles L. |
| author_variant | c l h cl clh w j j wj wjj e f l ef efl |
| building | Verbundindex |
| bvnumber | BV005889237 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)24319124 (DE-599)BVBBV005889237 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV005889237 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:36:21Z |
| institution | BVB |
| isbn | 0131163515 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003686727 |
| oclc_num | 24319124 |
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| physical | XVII, 650 S. Ill., graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
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| publisher | Prentice Hall |
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| spelling | Hinkle, Charles L. Verfasser aut Cases in marketing management issues for the 1990s Charles L. Hinkle ; Wesley J. Johnston ; Esther F. Lanigan 2. ed. Englewood Cliffs, NJ Prentice Hall 1992 XVII, 650 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion - Cas, Études de ram Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Johnston, Wesley J. Verfasser aut Lanigan, Esther F. Verfasser aut |
| spellingShingle | Hinkle, Charles L. Johnston, Wesley J. Lanigan, Esther F. Cases in marketing management issues for the 1990s Marketing - Gestion - Cas, Études de ram Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Cases in marketing management issues for the 1990s |
| title_auth | Cases in marketing management issues for the 1990s |
| title_exact_search | Cases in marketing management issues for the 1990s |
| title_full | Cases in marketing management issues for the 1990s Charles L. Hinkle ; Wesley J. Johnston ; Esther F. Lanigan |
| title_fullStr | Cases in marketing management issues for the 1990s Charles L. Hinkle ; Wesley J. Johnston ; Esther F. Lanigan |
| title_full_unstemmed | Cases in marketing management issues for the 1990s Charles L. Hinkle ; Wesley J. Johnston ; Esther F. Lanigan |
| title_short | Cases in marketing management |
| title_sort | cases in marketing management issues for the 1990s |
| title_sub | issues for the 1990s |
| topic | Marketing - Gestion - Cas, Études de ram Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing - Gestion - Cas, Études de Marketing Management Case studies Marketingmanagement Fallstudiensammlung |
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