Marketing planning guide:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Haworth Press
1991
|
| Series: | Haworth marketing resources
|
| Subjects: | |
| Physical Description: | XIII, 289 S. graph. Darst. |
| ISBN: | 1560240849 |
Staff View
MARC
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV005889220 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:36:21Z |
| institution | BVB |
| isbn | 1560240849 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003686713 |
| oclc_num | 22907299 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XIII, 289 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Haworth Press |
| record_format | marc |
| series2 | Haworth marketing resources |
| spelling | Stevens, Robert E. Verfasser aut Marketing planning guide Robert E. Stevens ; David L. Loudon ; William E. Warren New York u.a. Haworth Press 1991 XIII, 289 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Haworth marketing resources Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Loudon, David L. Verfasser aut Warren, William E. Verfasser aut |
| spellingShingle | Stevens, Robert E. Loudon, David L. Warren, William E. Marketing planning guide Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing planning guide |
| title_auth | Marketing planning guide |
| title_exact_search | Marketing planning guide |
| title_full | Marketing planning guide Robert E. Stevens ; David L. Loudon ; William E. Warren |
| title_fullStr | Marketing planning guide Robert E. Stevens ; David L. Loudon ; William E. Warren |
| title_full_unstemmed | Marketing planning guide Robert E. Stevens ; David L. Loudon ; William E. Warren |
| title_short | Marketing planning guide |
| title_sort | marketing planning guide |
| topic | Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing Management Marketingmanagement |
| work_keys_str_mv | AT stevensroberte marketingplanningguide AT loudondavidl marketingplanningguide AT warrenwilliame marketingplanningguide |