Marketing planning guide:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Haworth Press
1991
|
| Schriftenreihe: | Haworth marketing resources
|
| Schlagworte: | |
| Beschreibung: | XIII, 289 S. graph. Darst. |
| ISBN: | 1560240849 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005889220 | ||
| 003 | DE-604 | ||
| 005 | 19921208 | ||
| 007 | t | ||
| 008 | 921208s1991 d||| |||| 00||| eng d | ||
| 020 | |a 1560240849 |9 1-56024-084-9 | ||
| 035 | |a (OCoLC)22907299 | ||
| 035 | |a (DE-599)BVBBV005889220 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-188 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8/02 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Stevens, Robert E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing planning guide |c Robert E. Stevens ; David L. Loudon ; William E. Warren |
| 264 | 1 | |a New York u.a. |b Haworth Press |c 1991 | |
| 300 | |a XIII, 289 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Haworth marketing resources | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Loudon, David L. |e Verfasser |4 aut | |
| 700 | 1 | |a Warren, William E. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003686713 | ||
Datensatz im Suchindex
| _version_ | 1804120077644070912 |
|---|---|
| any_adam_object | |
| author | Stevens, Robert E. Loudon, David L. Warren, William E. |
| author_facet | Stevens, Robert E. Loudon, David L. Warren, William E. |
| author_role | aut aut aut |
| author_sort | Stevens, Robert E. |
| author_variant | r e s re res d l l dl dll w e w we wew |
| building | Verbundindex |
| bvnumber | BV005889220 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)22907299 (DE-599)BVBBV005889220 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01217nam a2200385 c 4500</leader><controlfield tag="001">BV005889220</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19921208 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">921208s1991 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1560240849</subfield><subfield code="9">1-56024-084-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)22907299</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005889220</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Stevens, Robert E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing planning guide</subfield><subfield code="c">Robert E. Stevens ; David L. Loudon ; William E. Warren</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">Haworth Press</subfield><subfield code="c">1991</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 289 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Haworth marketing resources</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Loudon, David L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Warren, William E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003686713</subfield></datafield></record></collection> |
| id | DE-604.BV005889220 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:36:21Z |
| institution | BVB |
| isbn | 1560240849 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003686713 |
| oclc_num | 22907299 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XIII, 289 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Haworth Press |
| record_format | marc |
| series2 | Haworth marketing resources |
| spelling | Stevens, Robert E. Verfasser aut Marketing planning guide Robert E. Stevens ; David L. Loudon ; William E. Warren New York u.a. Haworth Press 1991 XIII, 289 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Haworth marketing resources Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Loudon, David L. Verfasser aut Warren, William E. Verfasser aut |
| spellingShingle | Stevens, Robert E. Loudon, David L. Warren, William E. Marketing planning guide Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing planning guide |
| title_auth | Marketing planning guide |
| title_exact_search | Marketing planning guide |
| title_full | Marketing planning guide Robert E. Stevens ; David L. Loudon ; William E. Warren |
| title_fullStr | Marketing planning guide Robert E. Stevens ; David L. Loudon ; William E. Warren |
| title_full_unstemmed | Marketing planning guide Robert E. Stevens ; David L. Loudon ; William E. Warren |
| title_short | Marketing planning guide |
| title_sort | marketing planning guide |
| topic | Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing Management Marketingmanagement |
| work_keys_str_mv | AT stevensroberte marketingplanningguide AT loudondavidl marketingplanningguide AT warrenwilliame marketingplanningguide |