Managing innovation within networks:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
Routledge
1992
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Consumer research and policy series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 272 S. graph. Darst. |
| ISBN: | 0415062748 |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents
List of tables and figures ix
Acknowledgements xii
Preface xv
1 Introduction 1
Why this book on developing innovations? 2
What is so special about our empirical in vestigation ? 3
Contents of the book 5
2 Innovation 6
Defining innovation 6
Classification of innovations 9
Innovation strategies 12
Innovativeness and firm size 17
Innovation: failure versus success 19
3 Product development, adoption, and diffusion 26
The product development process 27
The adoption process 41
The diffusion process 51
4 Interaction and networks 64
The studies of von Hippel: Manufacturer Active
Paradigm (MAP) versus Customer Active
Paradigm (CAP) 66
CAP: Criticism, refinements, and conceptual extensions 72
Supplier customer interaction in industrial markets 75
Networks 79
viii Contents
5 User involvement in product development 95
Product development as a phased process 98
Differences between having industrial and consumer
products tested by potential users 99
Derived demand 102
Product champions 103
Networks 109
Marketing of knowledge 111
Testing industrial innovations with potential users:
a tentative framework 114
6 Development of innovations within networks 124
Medical equipment 124
The development, adoption, and diffusion of medical
equipment innovations; some theoretical background 127
Outline of the research 134
Defining interaction in the context of developing
innovations 140
Involvement of manufacturers, users, and third parties
in product de velopment 151
Product development within networks 168
The adoption and diffusion of complex medical
equipment 199
7 Managerial implications 204
The concepts of interaction and networks 205
The role of the manufacturer in product development 209
Interaction between the manufacturer and potential users 211
Interaction between the manufacturer and various third
parties 214
The functioning of organizations within networks 216
The five Cs of innovation management 222
Appendix A Critical issues to be considered when
involving potential users and various third parties in
product development processes 228
Appendix B Some methodological considerations 236
References 239
Index 261
Tables and figures
TABLES
2.1 Product strategies 16
2.2 The most important reasons for new product
failure 23
4.1 Source of scientific instrument innovations by
innovation significance 66
4.2 Loci of invention, innovation, and
entrepreneurship in MAP, CAP1 and CAP2 73
4.3 Locus of responsibility for creation and
marketing of innovations 74
5.1 Brief descriptions of the five firms participating in
the exploratory study 97
5.2 The occurrence of product champions in the
individual cases 107
5.3 Identification of a product champion in forty five
cases 109
6.1 The number of firms and innovations related to
firm size 134
6.2 Capsule descriptions of the firms and cases
investigated during the follow up study 135
6.3 The relationship between the type of interaction
and the purpose, intensity, duration, and extent
of formalization of interaction 148
6.4 General involvement of interaction partners in
the product development process 152
6.5 Involvement in product development of the
manufacturer, potential users, and third parties 155
6.6 The number of users involved in the
manufacturer s predevelopment activities 159
x Tables and figures
6.7 Criteria used for selecting users during the
predevelopment activities 159
6.8 The occurrence of three types of network related
to firm size 169
6.9 The general product development strategy related
to firm size 178
6.10 Performance of the predevelopment activities
related to firm size 181
6.11 The number of users involved in clinical
evaluation related to firm size 184
6.12 Criteria used for selecting test users related to
firm size 185
6.13 The mode of evaluating clinical test results
related to firm size 188
A. 1 The stages and activities of the product
development process 228
FIGURES
2.1 Innovations and stage of development 11
2.2 A product innovation matrix 12
2.3 Various schemes for classifying innovations 14
3.1 An example of a departmental stage model 28
3.2 A departmental stage model 29
3.3 The process of product development depicted as
a series of activities 31
3.4 A model of the product development process 33
3.5 An example of an elaborate decision stage model 36
3.6 A model of the product development process 37
3.7 Product development viewed as a conversion
process 38
3.8 A model of stages in the adoption process 43
3.9 Adopter categorization on the basis of
innovativeness 57
3.10 The relationship between product development,
adoption, and diffusion 62
4.1 Typical steps in the development and diffusion of
a scientific instrument innovation 69
4.2 Characteristics of new industrial product
opportunity appropriate to CAP and/or MAP 70
4.3 The IMP interaction model 77
Tables and figures xi
4.4 The development of buyer seller relationships in
industrial markets 78
4.5 The initiator of product development 81
4.6 A network model 86
4.7 Direct and indirect relationships in a network 88
5.1 The parties involved in the development,
adoption, and diffusion of a new steel drum 110
5.2 A tentative framework for having potential users
test a developed prototype 116
6.1 The medical equipment innovation process 128
6.2 The three major parties involved in developing
new medical equipment 132
6.3 The occurrence of intensity of interaction during
the process of product development 167
6.4 The innovation in relation to the whole system 170
6.5 The contributions of the three major parties to
the product development process 172
6.6 The complete network 175
6.7 Changes in hospital buying behaviour 201
7.1 The Interaction Potential Evaluation matrix 208
7.2 The five Cs of innovation management 224
|
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| spellingShingle | Biemans, Wim G. Managing innovation within networks Mercadotecnia Marketing New products Product management Produkteinführung (DE-588)4239366-8 gnd Innovationsmanagement (DE-588)4161817-8 gnd Marktforschung (DE-588)4037630-8 gnd Produktplanung (DE-588)4135135-6 gnd Unternehmen (DE-588)4061963-1 gnd Netzwerk (DE-588)4171529-9 gnd Produktinnovation (DE-588)4047346-6 gnd |
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| title | Managing innovation within networks |
| title_auth | Managing innovation within networks |
| title_exact_search | Managing innovation within networks |
| title_full | Managing innovation within networks Wim G. Biemans |
| title_fullStr | Managing innovation within networks Wim G. Biemans |
| title_full_unstemmed | Managing innovation within networks Wim G. Biemans |
| title_short | Managing innovation within networks |
| title_sort | managing innovation within networks |
| topic | Mercadotecnia Marketing New products Product management Produkteinführung (DE-588)4239366-8 gnd Innovationsmanagement (DE-588)4161817-8 gnd Marktforschung (DE-588)4037630-8 gnd Produktplanung (DE-588)4135135-6 gnd Unternehmen (DE-588)4061963-1 gnd Netzwerk (DE-588)4171529-9 gnd Produktinnovation (DE-588)4047346-6 gnd |
| topic_facet | Mercadotecnia Marketing New products Product management Produkteinführung Innovationsmanagement Marktforschung Produktplanung Unternehmen Netzwerk Produktinnovation |
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