Strategic marketing: a business response to consumerism
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Assoc. Business Programmes
1978
|
| Schriftenreihe: | Business and society series.
|
| Schlagworte: | |
| Beschreibung: | XXX, 152 S. |
| ISBN: | 0852270666 |
Internformat
MARC
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| 245 | 1 | 0 | |a Strategic marketing |b a business response to consumerism |c Andrew Robertson |
| 264 | 1 | |a London |b Assoc. Business Programmes |c 1978 | |
| 300 | |a XXX, 152 S. | ||
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| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Consumer protection | |
| 650 | 4 | |a Consumer protection |v Case studies | |
| 650 | 4 | |a Marketing |x Social aspects | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Robertson, Andrew |
| author_facet | Robertson, Andrew |
| author_role | aut |
| author_sort | Robertson, Andrew |
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| building | Verbundindex |
| bvnumber | BV005837579 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 QP 690 |
| ctrlnum | (OCoLC)4407123 (DE-599)BVBBV005837579 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV005837579 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:35:32Z |
| institution | BVB |
| isbn | 0852270666 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003653520 |
| oclc_num | 4407123 |
| open_access_boolean | |
| owner | DE-703 DE-739 DE-19 DE-BY-UBM DE-83 DE-188 |
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| physical | XXX, 152 S. |
| psigel | TUB-nveb |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Assoc. Business Programmes |
| record_format | marc |
| series2 | Business and society series. |
| spelling | Robertson, Andrew Verfasser aut Strategic marketing a business response to consumerism Andrew Robertson London Assoc. Business Programmes 1978 XXX, 152 S. txt rdacontent n rdamedia nc rdacarrier Business and society series. Gesellschaft Consumer protection Consumer protection Case studies Marketing Social aspects Verbraucherschutz (DE-588)4117338-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Verbraucherschutz (DE-588)4117338-7 s |
| spellingShingle | Robertson, Andrew Strategic marketing a business response to consumerism Gesellschaft Consumer protection Consumer protection Case studies Marketing Social aspects Verbraucherschutz (DE-588)4117338-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4117338-7 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing a business response to consumerism |
| title_auth | Strategic marketing a business response to consumerism |
| title_exact_search | Strategic marketing a business response to consumerism |
| title_full | Strategic marketing a business response to consumerism Andrew Robertson |
| title_fullStr | Strategic marketing a business response to consumerism Andrew Robertson |
| title_full_unstemmed | Strategic marketing a business response to consumerism Andrew Robertson |
| title_short | Strategic marketing |
| title_sort | strategic marketing a business response to consumerism |
| title_sub | a business response to consumerism |
| topic | Gesellschaft Consumer protection Consumer protection Case studies Marketing Social aspects Verbraucherschutz (DE-588)4117338-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Gesellschaft Consumer protection Consumer protection Case studies Marketing Social aspects Verbraucherschutz Marketing Fallstudiensammlung |
| work_keys_str_mv | AT robertsonandrew strategicmarketingabusinessresponsetoconsumerism |