Branding: a key marketing tool:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Basingstoke u.a.
Macmillan
1992
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XII, 206 S. Ill., graph. Darst. |
| ISBN: | 0333560760 |
Internformat
MARC
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| 245 | 1 | 0 | |a Branding: a key marketing tool |c ed. by John M. Murphy |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Basingstoke u.a. |b Macmillan |c 1992 | |
| 300 | |a XII, 206 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Marketing |2 ram | |
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 7 | |a Produits de marque |2 ram | |
| 650 | 7 | |a Raison sociale |2 ram | |
| 650 | 4 | |a Brand name products |x Marketing | |
| 650 | 4 | |a Business names | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Markenname |0 (DE-588)4114513-6 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Murphy, John M. |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804119988217315328 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV005803081 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)26312804 (DE-599)BVBBV005803081 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV005803081 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:34:56Z |
| institution | BVB |
| isbn | 0333560760 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003626795 |
| oclc_num | 26312804 |
| open_access_boolean | |
| owner | DE-703 DE-19 DE-BY-UBM |
| owner_facet | DE-703 DE-19 DE-BY-UBM |
| physical | XII, 206 S. Ill., graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Macmillan |
| record_format | marc |
| spelling | Branding: a key marketing tool ed. by John M. Murphy 2. ed. Basingstoke u.a. Macmillan 1992 XII, 206 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing ram Merken gtt Produits de marque ram Raison sociale ram Brand name products Marketing Business names Marketing Markenname (DE-588)4114513-6 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Markenname (DE-588)4114513-6 s 1\p DE-604 Markenartikel (DE-588)4037584-5 s 2\p DE-604 Murphy, John M. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Branding: a key marketing tool Marketing gtt Marketing ram Merken gtt Produits de marque ram Raison sociale ram Brand name products Marketing Business names Marketing Markenname (DE-588)4114513-6 gnd Markenartikel (DE-588)4037584-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4114513-6 (DE-588)4037584-5 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Branding: a key marketing tool |
| title_auth | Branding: a key marketing tool |
| title_exact_search | Branding: a key marketing tool |
| title_full | Branding: a key marketing tool ed. by John M. Murphy |
| title_fullStr | Branding: a key marketing tool ed. by John M. Murphy |
| title_full_unstemmed | Branding: a key marketing tool ed. by John M. Murphy |
| title_short | Branding: a key marketing tool |
| title_sort | branding a key marketing tool |
| topic | Marketing gtt Marketing ram Merken gtt Produits de marque ram Raison sociale ram Brand name products Marketing Business names Marketing Markenname (DE-588)4114513-6 gnd Markenartikel (DE-588)4037584-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Merken Produits de marque Raison sociale Brand name products Marketing Business names Markenname Markenartikel Aufsatzsammlung |
| work_keys_str_mv | AT murphyjohnm brandingakeymarketingtool |