The marketing challenge of Europe 1992:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass. u.a.
Addison-Wesley
1991
|
| Ausgabe: | [Rev. ed.] |
| Schriftenreihe: | East European update
|
| Schlagworte: | |
| Beschreibung: | Früher u.d.T.: Quelch, John A.: The marketing challenge of 1992 |
| Beschreibung: | IX, 422 S. graph. Darst. |
| ISBN: | 0201564009 |
Internformat
MARC
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| 100 | 1 | |a Quelch, John A. |d 1951- |e Verfasser |0 (DE-588)136250440 |4 aut | |
| 245 | 1 | 0 | |a The marketing challenge of Europe 1992 |c John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| 250 | |a [Rev. ed.] | ||
| 264 | 1 | |a Reading, Mass. u.a. |b Addison-Wesley |c 1991 | |
| 300 | |a IX, 422 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a East European update | |
| 500 | |a Früher u.d.T.: Quelch, John A.: The marketing challenge of 1992 | ||
| 610 | 1 | 4 | |a Europäische Union |
| 610 | 2 | 7 | |a Europäische Gemeinschaften |0 (DE-588)35439-9 |2 gnd |9 rswk-swf |
| 650 | 7 | |a Economische integratie |2 gtt | |
| 650 | 7 | |a Entreprises étrangères - Pays de l'Union européenne |2 ram | |
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 4 | |a Corporations, Foreign |z European Economic Community countries | |
| 650 | 4 | |a Europe 1992 | |
| 650 | 4 | |a Marketing |z European Economic Community countries |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktentwicklung |0 (DE-588)4123713-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Binnenmarkt |0 (DE-588)4145576-9 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Europe de l'Ouest - Intégration économique |2 ram | |
| 651 | 7 | |a Europese Unie |2 gtt | |
| 651 | 4 | |a Europa | |
| 651 | 4 | |a Europäische Gemeinschaften. Mitgliedsstaaten | |
| 651 | 4 | |a Europe |x Economic integration | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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| 700 | 1 | |a Salama, Eric R. |e Sonstige |4 oth | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Quelch, John A. 1951- |
| author_GND | (DE-588)136250440 (DE-588)170036006 |
| author_facet | Quelch, John A. 1951- |
| author_role | aut |
| author_sort | Quelch, John A. 1951- |
| author_variant | j a q ja jaq |
| building | Verbundindex |
| bvnumber | BV005795185 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.12.E82 |
| callnumber-search | HF5415.12.E82 |
| callnumber-sort | HF 45415.12 E82 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QM 420 QP 600 |
| ctrlnum | (OCoLC)21592968 (DE-599)BVBBV005795185 |
| dewey-full | 337.1/42 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 337 - International economics |
| dewey-raw | 337.1/42 |
| dewey-search | 337.1/42 |
| dewey-sort | 3337.1 242 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | [Rev. ed.] |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | Europe de l'Ouest - Intégration économique ram Europese Unie gtt Europa Europäische Gemeinschaften. Mitgliedsstaaten Europe Economic integration |
| geographic_facet | Europe de l'Ouest - Intégration économique Europese Unie Europa Europäische Gemeinschaften. Mitgliedsstaaten Europe Economic integration |
| id | DE-604.BV005795185 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:34:48Z |
| institution | BVB |
| isbn | 0201564009 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003621475 |
| oclc_num | 21592968 |
| open_access_boolean | |
| owner | DE-703 DE-473 DE-BY-UBG DE-N2 DE-2070s |
| owner_facet | DE-703 DE-473 DE-BY-UBG DE-N2 DE-2070s |
| physical | IX, 422 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Addison-Wesley |
| record_format | marc |
| series2 | East European update |
| spelling | Quelch, John A. 1951- Verfasser (DE-588)136250440 aut The marketing challenge of Europe 1992 John A. Quelch ; Robert D. Buzzell ; Eric R. Salama [Rev. ed.] Reading, Mass. u.a. Addison-Wesley 1991 IX, 422 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier East European update Früher u.d.T.: Quelch, John A.: The marketing challenge of 1992 Europäische Union Europäische Gemeinschaften (DE-588)35439-9 gnd rswk-swf Economische integratie gtt Entreprises étrangères - Pays de l'Union européenne ram Internationale marketing gtt Corporations, Foreign European Economic Community countries Europe 1992 Marketing European Economic Community countries Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Marktentwicklung (DE-588)4123713-4 gnd rswk-swf Binnenmarkt (DE-588)4145576-9 gnd rswk-swf Europe de l'Ouest - Intégration économique ram Europese Unie gtt Europa Europäische Gemeinschaften. Mitgliedsstaaten Europe Economic integration (DE-588)4522595-3 Fallstudiensammlung gnd-content Binnenmarkt (DE-588)4145576-9 s Europäische Gemeinschaften (DE-588)35439-9 b Marktentwicklung (DE-588)4123713-4 s DE-604 Marketing (DE-588)4037589-4 s Buzzell, Robert Dow 1933- Sonstige (DE-588)170036006 oth Salama, Eric R. Sonstige oth |
| spellingShingle | Quelch, John A. 1951- The marketing challenge of Europe 1992 Europäische Union Europäische Gemeinschaften (DE-588)35439-9 gnd Economische integratie gtt Entreprises étrangères - Pays de l'Union européenne ram Internationale marketing gtt Corporations, Foreign European Economic Community countries Europe 1992 Marketing European Economic Community countries Case studies Marketing (DE-588)4037589-4 gnd Marktentwicklung (DE-588)4123713-4 gnd Binnenmarkt (DE-588)4145576-9 gnd |
| subject_GND | (DE-588)35439-9 (DE-588)4037589-4 (DE-588)4123713-4 (DE-588)4145576-9 (DE-588)4522595-3 |
| title | The marketing challenge of Europe 1992 |
| title_auth | The marketing challenge of Europe 1992 |
| title_exact_search | The marketing challenge of Europe 1992 |
| title_full | The marketing challenge of Europe 1992 John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| title_fullStr | The marketing challenge of Europe 1992 John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| title_full_unstemmed | The marketing challenge of Europe 1992 John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| title_short | The marketing challenge of Europe 1992 |
| title_sort | the marketing challenge of europe 1992 |
| topic | Europäische Union Europäische Gemeinschaften (DE-588)35439-9 gnd Economische integratie gtt Entreprises étrangères - Pays de l'Union européenne ram Internationale marketing gtt Corporations, Foreign European Economic Community countries Europe 1992 Marketing European Economic Community countries Case studies Marketing (DE-588)4037589-4 gnd Marktentwicklung (DE-588)4123713-4 gnd Binnenmarkt (DE-588)4145576-9 gnd |
| topic_facet | Europäische Union Europäische Gemeinschaften Economische integratie Entreprises étrangères - Pays de l'Union européenne Internationale marketing Corporations, Foreign European Economic Community countries Europe 1992 Marketing European Economic Community countries Case studies Marketing Marktentwicklung Binnenmarkt Europe de l'Ouest - Intégration économique Europese Unie Europa Europäische Gemeinschaften. Mitgliedsstaaten Europe Economic integration Fallstudiensammlung |
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