Wie Werbung wirkt: Theorien u. Tatsachen
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Frankfurt a.M.
Fischer Taschenbuch Verl.
1987
|
| Ausgabe: | Orig.-Ausg., 14. - 16. Tsd. |
| Schriftenreihe: | Fischer-Taschenbücher
3839 |
| Schlagworte: | |
| Beschreibung: | 281 S. |
| ISBN: | 3596238390 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV005789355 | ||
| 003 | DE-604 | ||
| 005 | 20080220 | ||
| 007 | t | ||
| 008 | 921030s1987 |||| 00||| ger d | ||
| 020 | |a 3596238390 |9 3-596-23839-0 | ||
| 035 | |a (OCoLC)75053109 | ||
| 035 | |a (DE-599)BVBBV005789355 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-703 |a DE-2070s | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Heller, Eva |d 1948-2008 |e Verfasser |0 (DE-588)110285921 |4 aut | |
| 245 | 1 | 0 | |a Wie Werbung wirkt |b Theorien u. Tatsachen |c E. Heller |
| 250 | |a Orig.-Ausg., 14. - 16. Tsd. | ||
| 264 | 1 | |a Frankfurt a.M. |b Fischer Taschenbuch Verl. |c 1987 | |
| 300 | |a 281 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Fischer-Taschenbücher |v 3839 | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Manipulation |0 (DE-588)4037348-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beeinflussung |0 (DE-588)4005203-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 1 | |a Beeinflussung |0 (DE-588)4005203-5 |D s |
| 689 | 0 | 2 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 689 | 1 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 1 | 1 | |a Manipulation |0 (DE-588)4037348-4 |D s |
| 689 | 1 | |8 3\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbepsychologie |0 (DE-588)4140889-5 |D s |
| 689 | 2 | |8 4\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003617616 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 4\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804119973508939776 |
|---|---|
| any_adam_object | |
| author | Heller, Eva 1948-2008 |
| author_GND | (DE-588)110285921 |
| author_facet | Heller, Eva 1948-2008 |
| author_role | aut |
| author_sort | Heller, Eva 1948-2008 |
| author_variant | e h eh |
| building | Verbundindex |
| bvnumber | BV005789355 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)75053109 (DE-599)BVBBV005789355 |
| discipline | Wirtschaftswissenschaften |
| edition | Orig.-Ausg., 14. - 16. Tsd. |
| format | Book |
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| genre | 1\p (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV005789355 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:34:42Z |
| institution | BVB |
| isbn | 3596238390 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003617616 |
| oclc_num | 75053109 |
| open_access_boolean | |
| owner | DE-703 DE-2070s |
| owner_facet | DE-703 DE-2070s |
| physical | 281 S. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Fischer Taschenbuch Verl. |
| record_format | marc |
| series2 | Fischer-Taschenbücher |
| spelling | Heller, Eva 1948-2008 Verfasser (DE-588)110285921 aut Wie Werbung wirkt Theorien u. Tatsachen E. Heller Orig.-Ausg., 14. - 16. Tsd. Frankfurt a.M. Fischer Taschenbuch Verl. 1987 281 S. txt rdacontent n rdamedia nc rdacarrier Fischer-Taschenbücher 3839 Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Manipulation (DE-588)4037348-4 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Verbraucherverhalten (DE-588)4062644-1 s Beeinflussung (DE-588)4005203-5 s Werbung (DE-588)4065541-6 s 2\p DE-604 Werbewirkung (DE-588)4189647-6 s Manipulation (DE-588)4037348-4 s 3\p DE-604 Werbepsychologie (DE-588)4140889-5 s 4\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Heller, Eva 1948-2008 Wie Werbung wirkt Theorien u. Tatsachen Verbraucherverhalten (DE-588)4062644-1 gnd Werbepsychologie (DE-588)4140889-5 gnd Manipulation (DE-588)4037348-4 gnd Werbewirkung (DE-588)4189647-6 gnd Werbung (DE-588)4065541-6 gnd Beeinflussung (DE-588)4005203-5 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4140889-5 (DE-588)4037348-4 (DE-588)4189647-6 (DE-588)4065541-6 (DE-588)4005203-5 (DE-588)4113937-9 |
| title | Wie Werbung wirkt Theorien u. Tatsachen |
| title_auth | Wie Werbung wirkt Theorien u. Tatsachen |
| title_exact_search | Wie Werbung wirkt Theorien u. Tatsachen |
| title_full | Wie Werbung wirkt Theorien u. Tatsachen E. Heller |
| title_fullStr | Wie Werbung wirkt Theorien u. Tatsachen E. Heller |
| title_full_unstemmed | Wie Werbung wirkt Theorien u. Tatsachen E. Heller |
| title_short | Wie Werbung wirkt |
| title_sort | wie werbung wirkt theorien u tatsachen |
| title_sub | Theorien u. Tatsachen |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Werbepsychologie (DE-588)4140889-5 gnd Manipulation (DE-588)4037348-4 gnd Werbewirkung (DE-588)4189647-6 gnd Werbung (DE-588)4065541-6 gnd Beeinflussung (DE-588)4005203-5 gnd |
| topic_facet | Verbraucherverhalten Werbepsychologie Manipulation Werbewirkung Werbung Beeinflussung Hochschulschrift |
| work_keys_str_mv | AT hellereva wiewerbungwirkttheorienutatsachen |