APA-Zitierstil (7. Ausg.)

Weilbacher, W. M. (1975). Marketing management cases: Planning and executing marketing strategy (2. ed.). Macmillan.

Chicago-Zitierstil (17. Ausg.)

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 2. ed. New York: Macmillan, 1975.

MLA-Zitierstil (9. Ausg.)

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 2. ed. Macmillan, 1975.