Marketing management cases: planning and executing marketing strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Macmillan
1975
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XII, 387 S. graph. Darst. |
| ISBN: | 0024250805 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing management cases |b planning and executing marketing strategy |c William M. Weilbacher |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York |b Macmillan |c 1975 | |
| 300 | |a XII, 387 S. |b graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804119936052756480 |
|---|---|
| any_adam_object | |
| author | Weilbacher, William M. |
| author_facet | Weilbacher, William M. |
| author_role | aut |
| author_sort | Weilbacher, William M. |
| author_variant | w m w wm wmw |
| building | Verbundindex |
| bvnumber | BV005753524 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)983724 (DE-599)BVBBV005753524 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV005753524 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:34:06Z |
| institution | BVB |
| isbn | 0024250805 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003592732 |
| oclc_num | 983724 |
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| physical | XII, 387 S. graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Macmillan |
| record_format | marc |
| spelling | Weilbacher, William M. Verfasser aut Marketing management cases planning and executing marketing strategy William M. Weilbacher 2. ed. New York Macmillan 1975 XII, 387 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Weilbacher, William M. Marketing management cases planning and executing marketing strategy Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Marketing management cases planning and executing marketing strategy |
| title_auth | Marketing management cases planning and executing marketing strategy |
| title_exact_search | Marketing management cases planning and executing marketing strategy |
| title_full | Marketing management cases planning and executing marketing strategy William M. Weilbacher |
| title_fullStr | Marketing management cases planning and executing marketing strategy William M. Weilbacher |
| title_full_unstemmed | Marketing management cases planning and executing marketing strategy William M. Weilbacher |
| title_short | Marketing management cases |
| title_sort | marketing management cases planning and executing marketing strategy |
| title_sub | planning and executing marketing strategy |
| topic | Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Management Case studies Marketingmanagement Marketing Fallstudiensammlung |
| work_keys_str_mv | AT weilbacherwilliamm marketingmanagementcasesplanningandexecutingmarketingstrategy |