APA (7th ed.) Citation

Weilbacher, W. M. (1975). Marketing management cases: Planning and executing marketing strategy (2. ed.). Macmillan.

Chicago Style (17th ed.) Citation

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 2. ed. New York: Macmillan, 1975.

MLA (9th ed.) Citation

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 2. ed. Macmillan, 1975.