Specialty advertising in marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Dow
1972
|
| Schlagworte: | |
| Beschreibung: | IX,219 S. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005737891 | ||
| 003 | DE-604 | ||
| 005 | 20070227 | ||
| 007 | t | ||
| 008 | 921030s1972 |||| 00||| eng d | ||
| 035 | |a (OCoLC)279205 | ||
| 035 | |a (DE-599)BVBBV005737891 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-355 | ||
| 050 | 0 | |a HF5827 | |
| 082 | 0 | |a 659.13 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Herpel, George L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Specialty advertising in marketing |c George L. Herpel ; Richard A. Collins* |
| 264 | 1 | |a Homewood, Ill. |b Dow |c 1972 | |
| 300 | |a IX,219 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Collins, Richard A. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003581730 | ||
Datensatz im Suchindex
| _version_ | 1804119919325872128 |
|---|---|
| any_adam_object | |
| author | Herpel, George L. Collins, Richard A. |
| author_facet | Herpel, George L. Collins, Richard A. |
| author_role | aut aut |
| author_sort | Herpel, George L. |
| author_variant | g l h gl glh r a c ra rac |
| building | Verbundindex |
| bvnumber | BV005737891 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 |
| callnumber-search | HF5827 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)279205 (DE-599)BVBBV005737891 |
| dewey-full | 659.13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13 |
| dewey-search | 659.13 |
| dewey-sort | 3659.13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00999nam a2200349 c 4500</leader><controlfield tag="001">BV005737891</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20070227 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">921030s1972 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)279205</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005737891</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-355</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5827</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.13</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Herpel, George L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Specialty advertising in marketing</subfield><subfield code="c">George L. Herpel ; Richard A. Collins*</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill.</subfield><subfield code="b">Dow</subfield><subfield code="c">1972</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">IX,219 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Collins, Richard A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003581730</subfield></datafield></record></collection> |
| id | DE-604.BV005737891 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:33:50Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003581730 |
| oclc_num | 279205 |
| open_access_boolean | |
| owner | DE-703 DE-355 DE-BY-UBR |
| owner_facet | DE-703 DE-355 DE-BY-UBR |
| physical | IX,219 S. |
| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | Dow |
| record_format | marc |
| spelling | Herpel, George L. Verfasser aut Specialty advertising in marketing George L. Herpel ; Richard A. Collins* Homewood, Ill. Dow 1972 IX,219 S. txt rdacontent n rdamedia nc rdacarrier Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Collins, Richard A. Verfasser aut |
| spellingShingle | Herpel, George L. Collins, Richard A. Specialty advertising in marketing Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Specialty advertising in marketing |
| title_auth | Specialty advertising in marketing |
| title_exact_search | Specialty advertising in marketing |
| title_full | Specialty advertising in marketing George L. Herpel ; Richard A. Collins* |
| title_fullStr | Specialty advertising in marketing George L. Herpel ; Richard A. Collins* |
| title_full_unstemmed | Specialty advertising in marketing George L. Herpel ; Richard A. Collins* |
| title_short | Specialty advertising in marketing |
| title_sort | specialty advertising in marketing |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Werbung |
| work_keys_str_mv | AT herpelgeorgel specialtyadvertisinginmarketing AT collinsricharda specialtyadvertisinginmarketing |