Advanced marketing strategy: phenomena, analysis, and decisions
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1991
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| Subjects: | |
| Physical Description: | XX, 563 S. graph. Darst. |
| ISBN: | 0138519404 |
Staff View
MARC
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| id | DE-604.BV005725317 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:33:41Z |
| institution | BVB |
| isbn | 0138519404 |
| language | English |
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| physical | XX, 563 S. graph. Darst. |
| publishDate | 1991 |
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| publisher | Prentice Hall |
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| spelling | Urban, Glen L. Verfasser aut Advanced marketing strategy phenomena, analysis, and decisions Glen L. Urban ; Steven H. Star Englewood Cliffs, NJ Prentice Hall 1991 XX, 563 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion ram Marketing gtt Planification stratégique ram Strategisch management gtt Strategische planning gtt Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Entscheidungsfindung (DE-588)4113446-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s Entscheidungsfindung (DE-588)4113446-1 s 1\p DE-604 Star, Steven H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Urban, Glen L. Star, Steven H. Advanced marketing strategy phenomena, analysis, and decisions Marketing - Gestion ram Marketing gtt Planification stratégique ram Strategisch management gtt Strategische planning gtt Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4113446-1 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Advanced marketing strategy phenomena, analysis, and decisions |
| title_auth | Advanced marketing strategy phenomena, analysis, and decisions |
| title_exact_search | Advanced marketing strategy phenomena, analysis, and decisions |
| title_full | Advanced marketing strategy phenomena, analysis, and decisions Glen L. Urban ; Steven H. Star |
| title_fullStr | Advanced marketing strategy phenomena, analysis, and decisions Glen L. Urban ; Steven H. Star |
| title_full_unstemmed | Advanced marketing strategy phenomena, analysis, and decisions Glen L. Urban ; Steven H. Star |
| title_short | Advanced marketing strategy |
| title_sort | advanced marketing strategy phenomena analysis and decisions |
| title_sub | phenomena, analysis, and decisions |
| topic | Marketing - Gestion ram Marketing gtt Planification stratégique ram Strategisch management gtt Strategische planning gtt Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing - Gestion Marketing Planification stratégique Strategisch management Strategische planning Marketing Management Strategic planning Marketingstrategie Entscheidungsfindung Strategisches Management Fallstudiensammlung |
| work_keys_str_mv | AT urbanglenl advancedmarketingstrategyphenomenaanalysisanddecisions AT starstevenh advancedmarketingstrategyphenomenaanalysisanddecisions |