Innovation in marketing: New perspectives for profit and growth
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
New York
McGraw-Hill
1976
|
| Edition: | 14.print. |
| Series: | McGraw-Hill series in marketing and advertising.
|
| Subjects: | |
| Physical Description: | VII,253 S. |
Staff View
MARC
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Record in the Search Index
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| author_facet | Levitt, Theodore |
| author_role | aut |
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| building | Verbundindex |
| bvnumber | BV005667861 |
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| ctrlnum | (OCoLC)631733405 (DE-599)BVBBV005667861 |
| discipline | Wirtschaftswissenschaften |
| edition | 14.print. |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:32:54Z |
| institution | BVB |
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| physical | VII,253 S. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing and advertising. |
| spelling | Levitt, Theodore Verfasser aut Innovation in marketing New perspectives for profit and growth 14.print. New York McGraw-Hill 1976 VII,253 S. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing and advertising. Produktinnovation (DE-588)4047346-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Levitt, Theodore Innovation in marketing New perspectives for profit and growth Produktinnovation (DE-588)4047346-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4047346-6 (DE-588)4037589-4 |
| title | Innovation in marketing New perspectives for profit and growth |
| title_auth | Innovation in marketing New perspectives for profit and growth |
| title_exact_search | Innovation in marketing New perspectives for profit and growth |
| title_full | Innovation in marketing New perspectives for profit and growth |
| title_fullStr | Innovation in marketing New perspectives for profit and growth |
| title_full_unstemmed | Innovation in marketing New perspectives for profit and growth |
| title_short | Innovation in marketing |
| title_sort | innovation in marketing new perspectives for profit and growth |
| title_sub | New perspectives for profit and growth |
| topic | Produktinnovation (DE-588)4047346-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Produktinnovation Marketing |
| work_keys_str_mv | AT levitttheodore innovationinmarketingnewperspectivesforprofitandgrowth |