Innovation in marketing: New perspectives for profit and growth
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
New York
McGraw-Hill
1976
|
| Ausgabe: | 14.print. |
| Schriftenreihe: | McGraw-Hill series in marketing and advertising.
|
| Schlagworte: | |
| Beschreibung: | VII,253 S. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005667861 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 921028s1976 |||| 00||| und d | ||
| 035 | |a (OCoLC)631733405 | ||
| 035 | |a (DE-599)BVBBV005667861 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | |a und | ||
| 049 | |a DE-703 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Levitt, Theodore |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Innovation in marketing |b New perspectives for profit and growth |
| 250 | |a 14.print. | ||
| 264 | 1 | |a New York |b McGraw-Hill |c 1976 | |
| 300 | |a VII,253 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in marketing and advertising. | |
| 650 | 0 | 7 | |a Produktinnovation |0 (DE-588)4047346-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Produktinnovation |0 (DE-588)4047346-6 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003541074 | ||
Datensatz im Suchindex
| _version_ | 1804119860135854080 |
|---|---|
| any_adam_object | |
| author | Levitt, Theodore |
| author_facet | Levitt, Theodore |
| author_role | aut |
| author_sort | Levitt, Theodore |
| author_variant | t l tl |
| building | Verbundindex |
| bvnumber | BV005667861 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)631733405 (DE-599)BVBBV005667861 |
| discipline | Wirtschaftswissenschaften |
| edition | 14.print. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01051nam a2200337 c 4500</leader><controlfield tag="001">BV005667861</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">921028s1976 |||| 00||| und d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)631733405</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005667861</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Levitt, Theodore</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Innovation in marketing</subfield><subfield code="b">New perspectives for profit and growth</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">14.print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1976</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VII,253 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">McGraw-Hill series in marketing and advertising.</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktinnovation</subfield><subfield code="0">(DE-588)4047346-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Produktinnovation</subfield><subfield code="0">(DE-588)4047346-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003541074</subfield></datafield></record></collection> |
| id | DE-604.BV005667861 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:32:54Z |
| institution | BVB |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003541074 |
| oclc_num | 631733405 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | VII,253 S. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing and advertising. |
| spelling | Levitt, Theodore Verfasser aut Innovation in marketing New perspectives for profit and growth 14.print. New York McGraw-Hill 1976 VII,253 S. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing and advertising. Produktinnovation (DE-588)4047346-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Levitt, Theodore Innovation in marketing New perspectives for profit and growth Produktinnovation (DE-588)4047346-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4047346-6 (DE-588)4037589-4 |
| title | Innovation in marketing New perspectives for profit and growth |
| title_auth | Innovation in marketing New perspectives for profit and growth |
| title_exact_search | Innovation in marketing New perspectives for profit and growth |
| title_full | Innovation in marketing New perspectives for profit and growth |
| title_fullStr | Innovation in marketing New perspectives for profit and growth |
| title_full_unstemmed | Innovation in marketing New perspectives for profit and growth |
| title_short | Innovation in marketing |
| title_sort | innovation in marketing new perspectives for profit and growth |
| title_sub | New perspectives for profit and growth |
| topic | Produktinnovation (DE-588)4047346-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Produktinnovation Marketing |
| work_keys_str_mv | AT levitttheodore innovationinmarketingnewperspectivesforprofitandgrowth |