Marketing research: Text and cases
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1977
|
| Edition: | 4.ed. |
| Subjects: | |
| Physical Description: | XII, 692 S. |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005651660 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 921028s1977 |||| 00||| eng d | ||
| 035 | |a (OCoLC)3169755 | ||
| 035 | |a (DE-599)BVBBV005651660 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.8/3 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Boyd, Harper W. |e Verfasser |0 (DE-588)127617833 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b Text and cases |c Harper W. Boyd ; Ralph Westfall. Mitarb.: William D. Barclay* |
| 250 | |a 4.ed. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1977 | |
| 300 | |a XII, 692 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Westfall, Ralph |e Verfasser |4 aut | |
| 700 | 1 | |a Barclay, William D. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003531852 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804119847184891904 |
|---|---|
| any_adam_object | |
| author | Boyd, Harper W. Westfall, Ralph |
| author_GND | (DE-588)127617833 |
| author_facet | Boyd, Harper W. Westfall, Ralph |
| author_role | aut aut |
| author_sort | Boyd, Harper W. |
| author_variant | h w b hw hwb r w rw |
| building | Verbundindex |
| bvnumber | BV005651660 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)3169755 (DE-599)BVBBV005651660 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4.ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01539nam a2200445 c 4500</leader><controlfield tag="001">BV005651660</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">921028s1977 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)3169755</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005651660</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Boyd, Harper W.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)127617833</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing research</subfield><subfield code="b">Text and cases</subfield><subfield code="c">Harper W. Boyd ; Ralph Westfall. Mitarb.: William D. Barclay*</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4.ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill.</subfield><subfield code="b">Irwin</subfield><subfield code="c">1977</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 692 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Recherche</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Westfall, Ralph</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Barclay, William D.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003531852</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV005651660 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:32:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003531852 |
| oclc_num | 3169755 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XII, 692 S. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Irwin |
| record_format | marc |
| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Marketing research Text and cases Harper W. Boyd ; Ralph Westfall. Mitarb.: William D. Barclay* 4.ed. Homewood, Ill. Irwin 1977 XII, 692 S. txt rdacontent n rdamedia nc rdacarrier Marketing - Recherche Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s 2\p DE-604 Westfall, Ralph Verfasser aut Barclay, William D. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Boyd, Harper W. Westfall, Ralph Marketing research Text and cases Marketing - Recherche Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4522595-3 |
| title | Marketing research Text and cases |
| title_auth | Marketing research Text and cases |
| title_exact_search | Marketing research Text and cases |
| title_full | Marketing research Text and cases Harper W. Boyd ; Ralph Westfall. Mitarb.: William D. Barclay* |
| title_fullStr | Marketing research Text and cases Harper W. Boyd ; Ralph Westfall. Mitarb.: William D. Barclay* |
| title_full_unstemmed | Marketing research Text and cases Harper W. Boyd ; Ralph Westfall. Mitarb.: William D. Barclay* |
| title_short | Marketing research |
| title_sort | marketing research text and cases |
| title_sub | Text and cases |
| topic | Marketing - Recherche Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing - Recherche Marketing research Marketingforschung Marktforschung Fallstudiensammlung |
| work_keys_str_mv | AT boydharperw marketingresearchtextandcases AT westfallralph marketingresearchtextandcases AT barclaywilliamd marketingresearchtextandcases |