Marketing research: Text and cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1977
|
| Ausgabe: | 4.ed. |
| Schlagworte: | |
| Beschreibung: | XII, 692 S. |
Internformat
MARC
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| 100 | 1 | |a Boyd, Harper W. |e Verfasser |0 (DE-588)127617833 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b Text and cases |c Harper W. Boyd ; Ralph Westfall. Mitarb.: William D. Barclay* |
| 250 | |a 4.ed. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1977 | |
| 300 | |a XII, 692 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Westfall, Ralph |e Verfasser |4 aut | |
| 700 | 1 | |a Barclay, William D. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003531852 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Boyd, Harper W. Westfall, Ralph |
| author_GND | (DE-588)127617833 |
| author_facet | Boyd, Harper W. Westfall, Ralph |
| author_role | aut aut |
| author_sort | Boyd, Harper W. |
| author_variant | h w b hw hwb r w rw |
| building | Verbundindex |
| bvnumber | BV005651660 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)3169755 (DE-599)BVBBV005651660 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4.ed. |
| format | Book |
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| id | DE-604.BV005651660 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:32:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003531852 |
| oclc_num | 3169755 |
| open_access_boolean | |
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| owner_facet | DE-703 |
| physical | XII, 692 S. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Irwin |
| record_format | marc |
| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Marketing research Text and cases Harper W. Boyd ; Ralph Westfall. Mitarb.: William D. Barclay* 4.ed. Homewood, Ill. Irwin 1977 XII, 692 S. txt rdacontent n rdamedia nc rdacarrier Marketing - Recherche Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s 2\p DE-604 Westfall, Ralph Verfasser aut Barclay, William D. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Boyd, Harper W. Westfall, Ralph Marketing research Text and cases Marketing - Recherche Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4522595-3 |
| title | Marketing research Text and cases |
| title_auth | Marketing research Text and cases |
| title_exact_search | Marketing research Text and cases |
| title_full | Marketing research Text and cases Harper W. Boyd ; Ralph Westfall. Mitarb.: William D. Barclay* |
| title_fullStr | Marketing research Text and cases Harper W. Boyd ; Ralph Westfall. Mitarb.: William D. Barclay* |
| title_full_unstemmed | Marketing research Text and cases Harper W. Boyd ; Ralph Westfall. Mitarb.: William D. Barclay* |
| title_short | Marketing research |
| title_sort | marketing research text and cases |
| title_sub | Text and cases |
| topic | Marketing - Recherche Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing - Recherche Marketing research Marketingforschung Marktforschung Fallstudiensammlung |
| work_keys_str_mv | AT boydharperw marketingresearchtextandcases AT westfallralph marketingresearchtextandcases AT barclaywilliamd marketingresearchtextandcases |