Creativity in direct response advertising:
Gespeichert in:
Weitere Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York, NY [u.a.]
PBC Internat. Publ. [u.a.]
1988
|
Schriftenreihe: | Direct marketing design
2 |
Schlagworte: | |
Beschreibung: | 242 S. überw. Ill. |
ISBN: | 0866360611 |
Internformat
MARC
LEADER | 00000nam a2200000 cb4500 | ||
---|---|---|---|
001 | BV005607502 | ||
003 | DE-604 | ||
005 | 20170919 | ||
007 | t | ||
008 | 921020s1988 a||| |||| 00||| eng d | ||
020 | |a 0866360611 |9 0-86636-061-1 | ||
035 | |a (OCoLC)59928686 | ||
035 | |a (DE-599)BVBBV005607502 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-19 |a DE-862 | ||
084 | |a AP 17440 |0 (DE-625)7010: |2 rvk | ||
245 | 1 | 0 | |a Creativity in direct response advertising |c by the Direct Marketing Creative Guild. Richard N. Harbert, ed. |
264 | 1 | |a New York, NY [u.a.] |b PBC Internat. Publ. [u.a.] |c 1988 | |
300 | |a 242 S. |b überw. Ill. | ||
336 | |b txt |2 rdacontent | ||
336 | |b sti |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 1 | |a Direct marketing design |v 2 | |
650 | 0 | 7 | |a Design |0 (DE-588)4011510-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Werbeträger |0 (DE-588)4133377-9 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Direktwerbung |0 (DE-588)4122113-8 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)4144384-6 |a Beispielsammlung |2 gnd-content | |
689 | 0 | 0 | |a Direktwerbung |0 (DE-588)4122113-8 |D s |
689 | 0 | 1 | |a Werbeträger |0 (DE-588)4133377-9 |D s |
689 | 0 | 2 | |a Design |0 (DE-588)4011510-0 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Harbert, Richard N. |4 edt | |
710 | 2 | |a Direct Marketing Creative Guild |e Sonstige |0 (DE-588)5172096-6 |4 oth | |
830 | 0 | |a Direct marketing design |v 2 |w (DE-604)BV005600647 |9 2 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-003511893 |
Datensatz im Suchindex
DE-BY-862_location | 2801 |
---|---|
DE-BY-FWS_call_number | 2802/2017:0258 |
DE-BY-FWS_katkey | 105331 |
DE-BY-FWS_media_number | 083100056438 |
_version_ | 1824555380154302465 |
any_adam_object | |
author2 | Harbert, Richard N. |
author2_role | edt |
author2_variant | r n h rn rnh |
author_facet | Harbert, Richard N. |
building | Verbundindex |
bvnumber | BV005607502 |
classification_rvk | AP 17440 |
ctrlnum | (OCoLC)59928686 (DE-599)BVBBV005607502 |
discipline | Allgemeines |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01468nam a2200409 cb4500</leader><controlfield tag="001">BV005607502</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170919 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">921020s1988 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0866360611</subfield><subfield code="9">0-86636-061-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)59928686</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005607502</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-862</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17440</subfield><subfield code="0">(DE-625)7010:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Creativity in direct response advertising</subfield><subfield code="c">by the Direct Marketing Creative Guild. Richard N. Harbert, ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY [u.a.]</subfield><subfield code="b">PBC Internat. Publ. [u.a.]</subfield><subfield code="c">1988</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">242 S.</subfield><subfield code="b">überw. Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">sti</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Direct marketing design</subfield><subfield code="v">2</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Design</subfield><subfield code="0">(DE-588)4011510-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeträger</subfield><subfield code="0">(DE-588)4133377-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktwerbung</subfield><subfield code="0">(DE-588)4122113-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4144384-6</subfield><subfield code="a">Beispielsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Direktwerbung</subfield><subfield code="0">(DE-588)4122113-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbeträger</subfield><subfield code="0">(DE-588)4133377-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Design</subfield><subfield code="0">(DE-588)4011510-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Harbert, Richard N.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Direct Marketing Creative Guild</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)5172096-6</subfield><subfield code="4">oth</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Direct marketing design</subfield><subfield code="v">2</subfield><subfield code="w">(DE-604)BV005600647</subfield><subfield code="9">2</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003511893</subfield></datafield></record></collection> |
genre | (DE-588)4144384-6 Beispielsammlung gnd-content |
genre_facet | Beispielsammlung |
id | DE-604.BV005607502 |
illustrated | Illustrated |
indexdate | 2025-02-20T07:06:44Z |
institution | BVB |
institution_GND | (DE-588)5172096-6 |
isbn | 0866360611 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003511893 |
oclc_num | 59928686 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM DE-862 DE-BY-FWS |
owner_facet | DE-19 DE-BY-UBM DE-862 DE-BY-FWS |
physical | 242 S. überw. Ill. |
publishDate | 1988 |
publishDateSearch | 1988 |
publishDateSort | 1988 |
publisher | PBC Internat. Publ. [u.a.] |
record_format | marc |
series | Direct marketing design |
series2 | Direct marketing design |
spellingShingle | Creativity in direct response advertising Direct marketing design Design (DE-588)4011510-0 gnd Werbeträger (DE-588)4133377-9 gnd Direktwerbung (DE-588)4122113-8 gnd |
subject_GND | (DE-588)4011510-0 (DE-588)4133377-9 (DE-588)4122113-8 (DE-588)4144384-6 |
title | Creativity in direct response advertising |
title_auth | Creativity in direct response advertising |
title_exact_search | Creativity in direct response advertising |
title_full | Creativity in direct response advertising by the Direct Marketing Creative Guild. Richard N. Harbert, ed. |
title_fullStr | Creativity in direct response advertising by the Direct Marketing Creative Guild. Richard N. Harbert, ed. |
title_full_unstemmed | Creativity in direct response advertising by the Direct Marketing Creative Guild. Richard N. Harbert, ed. |
title_short | Creativity in direct response advertising |
title_sort | creativity in direct response advertising |
topic | Design (DE-588)4011510-0 gnd Werbeträger (DE-588)4133377-9 gnd Direktwerbung (DE-588)4122113-8 gnd |
topic_facet | Design Werbeträger Direktwerbung Beispielsammlung |
volume_link | (DE-604)BV005600647 |
work_keys_str_mv | AT harbertrichardn creativityindirectresponseadvertising AT directmarketingcreativeguild creativityindirectresponseadvertising |
THWS Schweinfurt Magazin
Signatur: |
2802 2017:0258 |
---|---|
Exemplar 1 | bestellbar aus dem Magazin Verfügbar Bestellen |