Unlocking Japan's markets: seizing marketing and distribution opportunities in today's Japan
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
Probus Publ.
1991
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 216 S. graph. Darst. |
| ISBN: | 1557382131 |
Internformat
MARC
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| 100 | 1 | |a Czinkota, Michael R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Unlocking Japan's markets |b seizing marketing and distribution opportunities in today's Japan |c Michael R. Czinkota ; Jon Woronoff |
| 264 | 1 | |a Chicago, Ill. |b Probus Publ. |c 1991 | |
| 300 | |a XI, 216 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Distributiekanalen |2 gtt | |
| 650 | 7 | |a Mercadologia |2 larpcal | |
| 650 | 4 | |a Marketing channels |z Japan | |
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| 650 | 0 | 7 | |a Marktzugang |0 (DE-588)4074590-9 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-003501302 | ||
Datensatz im Suchindex
| _version_ | 1804119803093319680 |
|---|---|
| adam_text | Contents
Foreword, by C. William Verity vii
Acknowledgements xi
1. Why Japan? And How? 1
Parti
Open... Part Way
2. A Rather Special Market 9
3. Impediments, Ordinary 13
4. Getting in Step 19
5. Impediments, Extraordinary 25
Part II
Corporate Connections
6. The Inescapable Groupings 31
7. The Big Eight... And More 39
8. Enterprise Groupings 47
9. From Manufacturing to Marketing 57
10. Living with the System 65
V
vf Contents
Part III
The Distribution Maze
11. Distribution as a Market Factor 75
12. A Brief Historical Review 81
13. The Wholesale Sector 87
14. The Retail Sector 99
Part IV
Changes in the Distribution System
IS. Changes in Wholesale Structure and Institutions 111
16. Changes in Retail Structure and Institutions 117
17. Changes in Consumer Behavior 131
18. The Role of Distribution Information and Technology 135
PartV
Entering the Market
19. Alternative Routes 141
20. Exporting, Licensing and Franchising 147
21. Joint Ventures 155
22. Wholly Owned Ventures 161
23. Acquisitions 167
Part VI
Mutual Adjustments
24. Doing Like the Japanese 173
25. Coming Closer Together 183
Glossary 191
Acronyms 193
Bibliography 195
Index 207
|
| any_adam_object | 1 |
| author | Czinkota, Michael R. Woronoff, Jon 1938- |
| author_GND | (DE-588)124276180 |
| author_facet | Czinkota, Michael R. Woronoff, Jon 1938- |
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| author_sort | Czinkota, Michael R. |
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| callnumber-first | H - Social Science |
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| callnumber-raw | HF5415.12.J3 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QM 230 |
| ctrlnum | (OCoLC)24048167 (DE-599)BVBBV005589835 |
| dewey-full | 382.0952 658.842 658.8480952 |
| dewey-hundreds | 300 - Social sciences 600 - Technology (Applied sciences) |
| dewey-ones | 382 - International commerce (Foreign trade) 658 - General management |
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| dewey-search | 382.0952 658.842 658.8480952 |
| dewey-sort | 3382.0952 |
| dewey-tens | 380 - Commerce, communications, transportation 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | Japan (DE-588)4028495-5 gnd |
| geographic_facet | Japan |
| id | DE-604.BV005589835 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:31:59Z |
| institution | BVB |
| isbn | 1557382131 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003501302 |
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| physical | XI, 216 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
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| publisher | Probus Publ. |
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| spelling | Czinkota, Michael R. Verfasser aut Unlocking Japan's markets seizing marketing and distribution opportunities in today's Japan Michael R. Czinkota ; Jon Woronoff Chicago, Ill. Probus Publ. 1991 XI, 216 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Distributiekanalen gtt Mercadologia larpcal Marketing channels Japan Markterschließung (DE-588)4114519-7 gnd rswk-swf Marktzugang (DE-588)4074590-9 gnd rswk-swf Ausländisches Unternehmen (DE-588)4202362-2 gnd rswk-swf Japan (DE-588)4028495-5 gnd rswk-swf Japan (DE-588)4028495-5 g Marktzugang (DE-588)4074590-9 s Markterschließung (DE-588)4114519-7 s Ausländisches Unternehmen (DE-588)4202362-2 s DE-604 Woronoff, Jon 1938- Verfasser (DE-588)124276180 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003501302&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Czinkota, Michael R. Woronoff, Jon 1938- Unlocking Japan's markets seizing marketing and distribution opportunities in today's Japan Distributiekanalen gtt Mercadologia larpcal Marketing channels Japan Markterschließung (DE-588)4114519-7 gnd Marktzugang (DE-588)4074590-9 gnd Ausländisches Unternehmen (DE-588)4202362-2 gnd |
| subject_GND | (DE-588)4114519-7 (DE-588)4074590-9 (DE-588)4202362-2 (DE-588)4028495-5 |
| title | Unlocking Japan's markets seizing marketing and distribution opportunities in today's Japan |
| title_auth | Unlocking Japan's markets seizing marketing and distribution opportunities in today's Japan |
| title_exact_search | Unlocking Japan's markets seizing marketing and distribution opportunities in today's Japan |
| title_full | Unlocking Japan's markets seizing marketing and distribution opportunities in today's Japan Michael R. Czinkota ; Jon Woronoff |
| title_fullStr | Unlocking Japan's markets seizing marketing and distribution opportunities in today's Japan Michael R. Czinkota ; Jon Woronoff |
| title_full_unstemmed | Unlocking Japan's markets seizing marketing and distribution opportunities in today's Japan Michael R. Czinkota ; Jon Woronoff |
| title_short | Unlocking Japan's markets |
| title_sort | unlocking japan s markets seizing marketing and distribution opportunities in today s japan |
| title_sub | seizing marketing and distribution opportunities in today's Japan |
| topic | Distributiekanalen gtt Mercadologia larpcal Marketing channels Japan Markterschließung (DE-588)4114519-7 gnd Marktzugang (DE-588)4074590-9 gnd Ausländisches Unternehmen (DE-588)4202362-2 gnd |
| topic_facet | Distributiekanalen Mercadologia Marketing channels Japan Markterschließung Marktzugang Ausländisches Unternehmen Japan |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003501302&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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