Marketing models:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1992
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 803 Seiten Diagramme |
| ISBN: | 0135446449 0135619297 013545641X |
Internformat
MARC
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| 100 | 1 | |a Lilien, Gary L. |d 1946- |0 (DE-588)133632148 |4 aut | |
| 245 | 1 | 0 | |a Marketing models |c Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy |
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1992 | |
| 300 | |a XV, 803 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 7 | |a Marketing - Modèles économétriques |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Modellen |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
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Datensatz im Suchindex
| _version_ | 1804119791804350464 |
|---|---|
| adam_text | CONTENTS
PREFACE
THEORY
SCIENCE AND MARKETING MODELS 1
THE COMPLEXITY OP
MODELS 5
Methodology
Purpose 6
DECISION
THEORETICAL MODELING
FOCUS AND STRUCTURE OF THIS BOOK
PROBLEMS
CONSUMER BEHAVIOR
CHAPTER OVERVIEW
The Foundations of Consumer Behavior Models
The Nature of Consumer Behavior Models
UNDERSTANDING THE STAGES OF CONSUMER CHOICE
A Five-Stage Model of Consumer Behavior
Level of Involvement
Use of the Framework: A Range of Models
STOCHASTIC MODELS
Purchase Incidence Models
Stochastic Models of Brand Choice
PROCESS-ORIENTED MODELS OF THE CONSUMER CHOICE
PROCESS
Need Arousal
Information Search
Perceptual-Evaluation Models
Models of Attitude and Preference Formation
Purchase
Postpurchase and Purchase Feedback
INTEGRATION: EXAMPLES OF COMBINING MODELS TO SOLVE
MANAGEMENT PROBLEMS 111
FUTURE DIRECTIONS FOR CONSUMER BEHAVIOR MODELS
SUMMARY
PROBLEMS
ORGANIZATIONAL BUYING MODELS
GENERAL MODELS OF ORGANIZATIONAL BEHAVIOR
The Sheth Model
Webster-Wind Model
The Choffray-Lilien Model
GROUP CHOICE
BARGAINING MODELS
Models of Bargaining Outcomes
Process Models of Negotiation
RESEARCH NEEDS IN ORGANIZATIONAL BUYING MODELS
SUMMARY
PROBLEMS
PRICE
PRICING
A MICROECONOMIC VIEW OF PRICING
DEVELOPING DEMAND AND COST INFORMATION FOR PRICING
DECISIONS
MODEL EXTENSIONS
SETTING PRICE
SUMMARY
PROBLEMS
PRODUCT
THE PRODUCT: DEFINITIONS AND CLASSIFICATION
THE THEORY OF PRODUCT STRATEGY
Product Strategy for a Monopolist
Product Strategy with Competition
DECISION MODELS FOR PRODUCT DESIGN
Model-Based Procedures for Product Design
SUMMARY
PROBLEMS
6
THE EFFECTS OF ADVERTISING
OBJECTIVE SETTING AND BUDGETING
Practice and Models
Other Approaches
MESSAGE AND COPY DECISIONS
Copy Testing and Measures of Copy Effectiveness
Estimating the Creative Quality of Ads
How Many Advertisements Should Be Created and Pretested?
MEDIA SELECTION AND SCHEDULING
Modeling Approaches
SUMMARY
PROBLEMS
PROMOTION
SALES PROMOTION: TYPES AND EFFECTS
Objectives of Promotions
Characteristics of Promotions
Evidence of Promotional Effects
PROMOTIONAL MODELS
Other Promotional Models
The Future of Promotional Models
SUMMARY
PROBLEMS
8
PERSONAL SELLING: TASKS, IMPORTANCE AND MODELS
The Bole of the Sales Force
Sales Force Decision Problems
MODELING SALES FORCE PROBLEMS
Sales Force
Allocation
Sales
Setting
Integrative
SUMMARY
PROBLEMS
9
THE DISTRIBUTION PROBLEM
DISTRIBUTION STRATEGY
DISTRIBUTION LOCATION
Market-Selection Decision
Number-of-Outlets Decision
Site-Selection Decision
Store-Size and Characteristic Decisions
DISTRIBUTION LOGISTICS
SUMMARY
PROBLEMS
10
TYPES OF NEW PRODUCT SITUATIONS
THE ADOPTION PROCESS FOR NEW PRODUCTS
AGGREGATE DIFFUSION MODELS: MODELS OF FIRST
PURCHASE
REPEAT-PURCHASE MODELS FOR NEW PRODUCTS
SUMMARY
PROBLEMS
11
MARKETING PLANNING AND STRATEGY DECISIONS
Market Definition and Market Structure
The Product Life Cycle
Cost Dynamics: Scale and Experience Effects
Marketing-Mix Analysis and Models
Competition
Analytical Approaches to Market-Strategy Development
SUMMARY
PROBLEMS
12
THE EVOLUTION OF BUSINESS SYSTEMS
DECISION SUPPORT SYSTEMS
INTELLIGENT MARKETING SYSTEMS
IMS/MDSS: A BRIDGE TO SUCCESSFUL IMPLEMENTATION FOR
MARKETING MODELS
Model/System-Related Dimensions of Implementation Success
Implementation Rules of Thumb
A LOOK AHEAD
PROBLEMS
Appendix A MATHEMATICS FOR MARKETING
MODELS
MISCELLANY: A GRABBAG OF ELEMENTARY TOPICS
SOME IMPORTANT STATISTICAL DISTRIBUTIONS FREQUENTLY
USED IN MARKETING MODELS
MIXING DISTRIBUTIONS AND HETEROGENEITY
MATHEMATICS OF OPTIMIZATION
Linear Inequality Constrained Optimization
Multiple-Objective Optimization
Linear Differential Equations
Appendix
DECISION MAKERS AND OBJECTIVES
INCORPORATING RISK: ASSESSING UTILITY FUNCTIONS
MULTIPLE-GOAL FORMULATIONS: SINGLE DECISION MAKER
MULTIPLE DECISION MAKERS
Appendix
MODELS
A TAXONOMY OF MODELS
NONCOMPETITIVE MARKET RESPONSE PHENOMENA
A Brief Catalog of One-Variable Mathematic Forms
Interactions
DYNAMIC EFFECTS
Discrete-Time Models
Continuous-Time Models
MODELING DEMAND AT DIFFERENT LEVELS
Market-Share and Product-Class Sales
Product-Class Sales Models.
Market-Share Models
OTHER MODELING ISSUES
CHOOSING AND EVALUATING A MATHEMATICAL FORM
Appendix D MODEL CALIBRATION
OBJECTIVE PARAMETER ESTIMATION
Simple
Multiple Linear Regression
Parameter Estimation for Nonlinear Models
Multiple-Equation Problems and Solutions
Causal Models and Unobserved Variables
SUBJECTIVE PARAMETER ESTIMATION
BLENDING JUDGMENTAL AND EMPIRICAL DATA: BAYESIAN
ESTIMATION
Appendix
RATIONALITY, INTELLIGENCE, AND RULES OF THE GAME
STRATEGIC AND EXTENSIVE FORM REPRESENTATIONS
Nash Equilibrium
BIBLIOGRAPHY
AUTHOR INDEX
SUBJECT INDEX
|
| any_adam_object | 1 |
| author | Lilien, Gary L. 1946- Kotler, Philip 1931- Moorthy, K. S. |
| author_GND | (DE-588)133632148 (DE-588)121409600 (DE-588)171073096 |
| author_facet | Lilien, Gary L. 1946- Kotler, Philip 1931- Moorthy, K. S. |
| author_role | aut aut aut |
| author_sort | Lilien, Gary L. 1946- |
| author_variant | g l l gl gll p k pk k s m ks ksm |
| building | Verbundindex |
| bvnumber | BV005580458 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)24540966 (DE-599)BVBBV005580458 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005580458 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:31:49Z |
| institution | BVB |
| isbn | 0135446449 0135619297 013545641X |
| language | English |
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| owner_facet | DE-384 DE-355 DE-BY-UBR DE-N2 DE-739 DE-945 DE-91 DE-BY-TUM DE-634 DE-83 DE-188 |
| physical | XV, 803 Seiten Diagramme |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Lilien, Gary L. 1946- (DE-588)133632148 aut Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy Englewood Cliffs, NJ Prentice Hall 1992 XV, 803 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing - Modèles économétriques ram Marketing gtt Modellen gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Modell (DE-588)4039798-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketingmodell (DE-588)4168909-4 gnd rswk-swf Marketingmodell (DE-588)4168909-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s Modell (DE-588)4039798-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 Kotler, Philip 1931- (DE-588)121409600 aut Moorthy, K. S. (DE-588)171073096 aut Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003494319&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lilien, Gary L. 1946- Kotler, Philip 1931- Moorthy, K. S. Marketing models Marketing - Gestion Marketing - Modèles économétriques ram Marketing gtt Modellen gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Modell (DE-588)4039798-1 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Marketingmodell (DE-588)4168909-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4039798-1 (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4168909-4 |
| title | Marketing models |
| title_auth | Marketing models |
| title_exact_search | Marketing models |
| title_full | Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy |
| title_fullStr | Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy |
| title_full_unstemmed | Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy |
| title_short | Marketing models |
| title_sort | marketing models |
| topic | Marketing - Gestion Marketing - Modèles économétriques ram Marketing gtt Modellen gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Modell (DE-588)4039798-1 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Marketingmodell (DE-588)4168909-4 gnd |
| topic_facet | Marketing - Gestion Marketing - Modèles économétriques Marketing Modellen Marketing Management Marketingmanagement Modell Management Marketingmodell |
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