Global advertising: rhyme or reason?
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Chapman
1992
|
| Schlagworte: | |
| Beschreibung: | Zugl.: Diss. |
| Beschreibung: | XVI, 142 S. graph. Darst. |
| ISBN: | 1853961434 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20130416 | ||
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| 035 | |a (DE-599)BVBBV005574433 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-11 |a DE-188 | ||
| 050 | 0 | |a HF5821 | |
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| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Vardar, Nükhet |d 1961- |e Verfasser |0 (DE-588)171065719 |4 aut | |
| 245 | 1 | 0 | |a Global advertising |b rhyme or reason? |c Nükhet Vardar |
| 264 | 1 | |a London |b Chapman |c 1992 | |
| 300 | |a XVI, 142 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Zugl.: Diss. | ||
| 650 | 4 | |a Agences de publicité | |
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 7 | |a Marchés d'exportation |2 ram | |
| 650 | 4 | |a Publicité - Gestion | |
| 650 | 7 | |a Publicité |2 ram | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising agencies |x Management | |
| 650 | 4 | |a Communication, International | |
| 650 | 4 | |a Export marketing | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003491307 | ||
Datensatz im Suchindex
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| author | Vardar, Nükhet 1961- |
| author_GND | (DE-588)171065719 |
| author_facet | Vardar, Nükhet 1961- |
| author_role | aut |
| author_sort | Vardar, Nükhet 1961- |
| author_variant | n v nv |
| building | Verbundindex |
| bvnumber | BV005574433 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)26250331 (DE-599)BVBBV005574433 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005574433 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:31:43Z |
| institution | BVB |
| isbn | 1853961434 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003491307 |
| oclc_num | 26250331 |
| open_access_boolean | |
| owner | DE-384 DE-11 DE-188 |
| owner_facet | DE-384 DE-11 DE-188 |
| physical | XVI, 142 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Chapman |
| record_format | marc |
| spelling | Vardar, Nükhet 1961- Verfasser (DE-588)171065719 aut Global advertising rhyme or reason? Nükhet Vardar London Chapman 1992 XVI, 142 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Zugl.: Diss. Agences de publicité Internationale marketing gtt Marchés d'exportation ram Publicité - Gestion Publicité ram Reclame gtt Advertising Advertising agencies Management Communication, International Export marketing Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Vardar, Nükhet 1961- Global advertising rhyme or reason? Agences de publicité Internationale marketing gtt Marchés d'exportation ram Publicité - Gestion Publicité ram Reclame gtt Advertising Advertising agencies Management Communication, International Export marketing Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4065541-6 |
| title | Global advertising rhyme or reason? |
| title_auth | Global advertising rhyme or reason? |
| title_exact_search | Global advertising rhyme or reason? |
| title_full | Global advertising rhyme or reason? Nükhet Vardar |
| title_fullStr | Global advertising rhyme or reason? Nükhet Vardar |
| title_full_unstemmed | Global advertising rhyme or reason? Nükhet Vardar |
| title_short | Global advertising |
| title_sort | global advertising rhyme or reason |
| title_sub | rhyme or reason? |
| topic | Agences de publicité Internationale marketing gtt Marchés d'exportation ram Publicité - Gestion Publicité ram Reclame gtt Advertising Advertising agencies Management Communication, International Export marketing Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Agences de publicité Internationale marketing Marchés d'exportation Publicité - Gestion Publicité Reclame Advertising Advertising agencies Management Communication, International Export marketing Internationales Marketing Werbung |
| work_keys_str_mv | AT vardarnukhet globaladvertisingrhymeorreason |