Lexikon der Werbung:
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | German |
Veröffentlicht: |
Landsberg/Lech
Verl. Moderne Industrie
1992
|
Ausgabe: | 5. Aufl. |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | 554 S. Ill., graph. Darst. |
ISBN: | 3478212855 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV005568245 | ||
003 | DE-604 | ||
005 | 20160809 | ||
007 | t | ||
008 | 920803s1992 gw ad|| e||| 00||| ger d | ||
016 | 7 | |a 921097336 |2 DE-101 | |
020 | |a 3478212855 |c Pp. : DM 68.00 |9 3-478-21285-5 | ||
035 | |a (OCoLC)75291120 | ||
035 | |a (DE-599)BVBBV005568245 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a ger | |
044 | |a gw |c DE | ||
049 | |a DE-19 |a DE-12 |a DE-703 |a DE-1047 |a DE-523 |a DE-634 |a DE-11 |a DE-525 | ||
050 | 0 | |a HF5803 | |
082 | 0 | |a 659(03) | |
082 | 0 | |a 659.1/03/31 |2 19 | |
082 | 0 | |a 659.1 | |
084 | |a AP 12600 |0 (DE-625)6865: |2 rvk | ||
084 | |a AP 17380 |0 (DE-625)7006: |2 rvk | ||
084 | |a AP 22700 |0 (DE-625)7077: |2 rvk | ||
084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
084 | |a ZB 50300 |0 (DE-625)154431: |2 rvk | ||
084 | |a 17 |2 sdnb | ||
084 | |a 650 |2 sdnb | ||
084 | |a 03 |2 sdnb | ||
245 | 1 | 0 | |a Lexikon der Werbung |c Hrsg.: Dieter Pflaum ... |
250 | |a 5. Aufl. | ||
264 | 1 | |a Landsberg/Lech |b Verl. Moderne Industrie |c 1992 | |
300 | |a 554 S. |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Werbung / Lexikon, Wörterbuch | |
650 | 4 | |a Werbung / Wörterbücher, Lexika | |
650 | 4 | |a Advertising |v Dictionaries |x German | |
650 | 0 | 7 | |a Wörterbuch |0 (DE-588)4066724-8 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Diskette |0 (DE-588)4122115-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a CD-ROM |0 (DE-588)4139307-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)4014986-9 |a Enzyklopädie |2 gnd-content | |
655 | 7 | |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
689 | 0 | 1 | |a Wörterbuch |0 (DE-588)4066724-8 |D s |
689 | 0 | 2 | |a Diskette |0 (DE-588)4122115-1 |D s |
689 | 0 | |8 1\p |5 DE-604 | |
689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
689 | 1 | 1 | |a Wörterbuch |0 (DE-588)4066724-8 |D s |
689 | 1 | 2 | |a CD-ROM |0 (DE-588)4139307-7 |D s |
689 | 1 | |8 2\p |5 DE-604 | |
700 | 1 | |a Pflaum, Dieter |e Sonstige |4 oth | |
856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003489163&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
999 | |a oai:aleph.bib-bvb.de:BVB01-003489163 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
_version_ | 1804119782631407616 |
---|---|
adam_text | Herausgeber
Dieter Pflaum und Ferdinand Bäuerle
Lexikon
der Werbung
5. Auflage
a vertag
moderne Industrie
|
any_adam_object | 1 |
building | Verbundindex |
bvnumber | BV005568245 |
callnumber-first | H - Social Science |
callnumber-label | HF5803 |
callnumber-raw | HF5803 |
callnumber-search | HF5803 |
callnumber-sort | HF 45803 |
callnumber-subject | HF - Commerce |
classification_rvk | AP 12600 AP 17380 AP 22700 QP 630 ZB 50300 |
ctrlnum | (OCoLC)75291120 (DE-599)BVBBV005568245 |
dewey-full | 659(03) 659.1/03/31 659.1 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659(03) 659.1/03/31 659.1 |
dewey-search | 659(03) 659.1/03/31 659.1 |
dewey-sort | 3659 13 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Allgemeines Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
edition | 5. Aufl. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02532nam a2200673 c 4500</leader><controlfield tag="001">BV005568245</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160809 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920803s1992 gw ad|| e||| 00||| ger d</controlfield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">921097336</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3478212855</subfield><subfield code="c">Pp. : DM 68.00</subfield><subfield code="9">3-478-21285-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)75291120</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005568245</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-525</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5803</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659(03)</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/03/31</subfield><subfield code="2">19</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 12600</subfield><subfield code="0">(DE-625)6865:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17380</subfield><subfield code="0">(DE-625)7006:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 22700</subfield><subfield code="0">(DE-625)7077:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ZB 50300</subfield><subfield code="0">(DE-625)154431:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">17</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">03</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Lexikon der Werbung</subfield><subfield code="c">Hrsg.: Dieter Pflaum ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Landsberg/Lech</subfield><subfield code="b">Verl. Moderne Industrie</subfield><subfield code="c">1992</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">554 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Werbung / Lexikon, Wörterbuch</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Werbung / Wörterbücher, Lexika</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="v">Dictionaries</subfield><subfield code="x">German</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wörterbuch</subfield><subfield code="0">(DE-588)4066724-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Diskette</subfield><subfield code="0">(DE-588)4122115-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">CD-ROM</subfield><subfield code="0">(DE-588)4139307-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4014986-9</subfield><subfield code="a">Enzyklopädie</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4066724-8</subfield><subfield code="a">Wörterbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Wörterbuch</subfield><subfield code="0">(DE-588)4066724-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Diskette</subfield><subfield code="0">(DE-588)4122115-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Wörterbuch</subfield><subfield code="0">(DE-588)4066724-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">CD-ROM</subfield><subfield code="0">(DE-588)4139307-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pflaum, Dieter</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003489163&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003489163</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
genre | (DE-588)4014986-9 Enzyklopädie gnd-content (DE-588)4066724-8 Wörterbuch gnd-content |
genre_facet | Enzyklopädie Wörterbuch |
id | DE-604.BV005568245 |
illustrated | Illustrated |
indexdate | 2024-07-09T16:31:40Z |
institution | BVB |
isbn | 3478212855 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003489163 |
oclc_num | 75291120 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM DE-12 DE-703 DE-1047 DE-523 DE-634 DE-11 DE-525 |
owner_facet | DE-19 DE-BY-UBM DE-12 DE-703 DE-1047 DE-523 DE-634 DE-11 DE-525 |
physical | 554 S. Ill., graph. Darst. |
publishDate | 1992 |
publishDateSearch | 1992 |
publishDateSort | 1992 |
publisher | Verl. Moderne Industrie |
record_format | marc |
spelling | Lexikon der Werbung Hrsg.: Dieter Pflaum ... 5. Aufl. Landsberg/Lech Verl. Moderne Industrie 1992 554 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Werbung / Lexikon, Wörterbuch Werbung / Wörterbücher, Lexika Advertising Dictionaries German Wörterbuch (DE-588)4066724-8 gnd rswk-swf Diskette (DE-588)4122115-1 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4014986-9 Enzyklopädie gnd-content (DE-588)4066724-8 Wörterbuch gnd-content Werbung (DE-588)4065541-6 s Wörterbuch (DE-588)4066724-8 s Diskette (DE-588)4122115-1 s 1\p DE-604 CD-ROM (DE-588)4139307-7 s 2\p DE-604 Pflaum, Dieter Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003489163&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Lexikon der Werbung Werbung / Lexikon, Wörterbuch Werbung / Wörterbücher, Lexika Advertising Dictionaries German Wörterbuch (DE-588)4066724-8 gnd Diskette (DE-588)4122115-1 gnd CD-ROM (DE-588)4139307-7 gnd Werbung (DE-588)4065541-6 gnd |
subject_GND | (DE-588)4066724-8 (DE-588)4122115-1 (DE-588)4139307-7 (DE-588)4065541-6 (DE-588)4014986-9 |
title | Lexikon der Werbung |
title_auth | Lexikon der Werbung |
title_exact_search | Lexikon der Werbung |
title_full | Lexikon der Werbung Hrsg.: Dieter Pflaum ... |
title_fullStr | Lexikon der Werbung Hrsg.: Dieter Pflaum ... |
title_full_unstemmed | Lexikon der Werbung Hrsg.: Dieter Pflaum ... |
title_short | Lexikon der Werbung |
title_sort | lexikon der werbung |
topic | Werbung / Lexikon, Wörterbuch Werbung / Wörterbücher, Lexika Advertising Dictionaries German Wörterbuch (DE-588)4066724-8 gnd Diskette (DE-588)4122115-1 gnd CD-ROM (DE-588)4139307-7 gnd Werbung (DE-588)4065541-6 gnd |
topic_facet | Werbung / Lexikon, Wörterbuch Werbung / Wörterbücher, Lexika Advertising Dictionaries German Wörterbuch Diskette CD-ROM Werbung Enzyklopädie |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003489163&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT pflaumdieter lexikonderwerbung |