Psychologie der Werbekommunikation:
Saved in:
| Previous Title: | Hoffmann, Hans-Joachim Werbepsychologie |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | German |
| Published: |
Berlin ; New York
de Gruyter
1981
|
| Edition: | 2., neubearbeitete Auflage |
| Series: | Sammlung Göschen
2093 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 166 Seiten Diagramme 19 cm |
| ISBN: | 9783110085211 3110085216 |
Staff View
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV005554037 | ||
| 003 | DE-604 | ||
| 005 | 20200825 | ||
| 007 | t| | ||
| 008 | 920915s1981 gw |||| |||| 00||| ger d | ||
| 020 | |a 9783110085211 |c kart. : DM 19.80 |9 978-3-11-008521-1 | ||
| 020 | |a 3110085216 |9 3-11-008521-6 | ||
| 035 | |a (OCoLC)7979527 | ||
| 035 | |a (DE-599)BVBBV005554037 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-BE | ||
| 049 | |a DE-92 |a DE-859 |a DE-473 |a DE-703 |a DE-739 |a DE-898 |a DE-355 |a DE-20 |a DE-824 |a DE-945 |a DE-29 |a DE-128 |a DE-54 |a DE-706 |a DE-521 |a DE-634 |a DE-B170 |a DE-83 |a DE-525 |a DE-188 |a DE-154 | ||
| 050 | 0 | |a HF5822.H545 1981 | |
| 082 | 0 | |a 659.1/01/9 19 | |
| 082 | 0 | |a 659.1/01/9 |2 19 | |
| 084 | |a AP 17520 |0 (DE-625)7021: |2 rvk | ||
| 084 | |a CW 7500 |0 (DE-625)19206: |2 rvk | ||
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 084 | |a 05a |2 sdnb | ||
| 084 | |a 05b |2 sdnb | ||
| 084 | |a 03b |2 sdnb | ||
| 100 | 1 | |a Hoffmann, Hans-Joachim |d 1927-1992 |0 (DE-588)1056732342 |4 aut | |
| 245 | 1 | 0 | |a Psychologie der Werbekommunikation |c von Hans-Joachim Hoffmann |
| 250 | |a 2., neubearbeitete Auflage | ||
| 264 | 1 | |a Berlin ; New York |b de Gruyter |c 1981 | |
| 300 | |a 166 Seiten |b Diagramme |c 19 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Sammlung Göschen |v 2093 | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising -- Psychological aspects | |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbepsychologie |0 (DE-588)4140889-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |t Psychologie der Werbekommunikation |z 978-3-11-086405-2 |w (DE-604)BV046088928 |
| 780 | 0 | 0 | |i Vorangegangen ist die 1. Auflage |a Hoffmann, Hans-Joachim |k Sammlung Göschen ; 5009 |t Werbepsychologie |z 978-3-11-004023-4 |w (DE-604)BV001977173 |
| 830 | 0 | |a Sammlung Göschen |v 2093 |w (DE-604)BV008432620 |9 2093 | |
| 856 | 4 | |m Digitalisierung SABAschaffenburg |u https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003482797&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |z Inhaltsverzeichnis | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-003482797 | |
Record in the Search Index
| _version_ | 1832014149579702272 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Hoffmann, Hans-Joachim 1927-1992 |
| author_GND | (DE-588)1056732342 |
| author_facet | Hoffmann, Hans-Joachim 1927-1992 |
| author_role | aut |
| author_sort | Hoffmann, Hans-Joachim 1927-1992 |
| author_variant | h j h hjh |
| building | Verbundindex |
| bvnumber | BV005554037 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822.H545 1981 |
| callnumber-search | HF5822.H545 1981 |
| callnumber-sort | HF 45822 H545 41981 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17520 CW 7500 QP 631 |
| ctrlnum | (OCoLC)7979527 (DE-599)BVBBV005554037 |
| dewey-full | 659.1/01/919 659.1/01/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/9 19 659.1/01/9 |
| dewey-search | 659.1/01/9 19 659.1/01/9 |
| dewey-sort | 3659.1 11 19 219 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Psychologie Wirtschaftswissenschaften |
| edition | 2., neubearbeitete Auflage |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 cb4500</leader><controlfield tag="001">BV005554037</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200825</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">920915s1981 gw |||| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783110085211</subfield><subfield code="c">kart. : DM 19.80</subfield><subfield code="9">978-3-11-008521-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3110085216</subfield><subfield code="9">3-11-008521-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)7979527</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005554037</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-92</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-128</subfield><subfield code="a">DE-54</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-525</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-154</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5822.H545 1981</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/01/9 19</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/01/9</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17520</subfield><subfield code="0">(DE-625)7021:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">CW 7500</subfield><subfield code="0">(DE-625)19206:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">05a</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">05b</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">03b</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hoffmann, Hans-Joachim</subfield><subfield code="d">1927-1992</subfield><subfield code="0">(DE-588)1056732342</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Psychologie der Werbekommunikation</subfield><subfield code="c">von Hans-Joachim Hoffmann</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2., neubearbeitete Auflage</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin ; New York</subfield><subfield code="b">de Gruyter</subfield><subfield code="c">1981</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">166 Seiten</subfield><subfield code="b">Diagramme</subfield><subfield code="c">19 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Sammlung Göschen</subfield><subfield code="v">2093</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising -- Psychological aspects</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="t">Psychologie der Werbekommunikation</subfield><subfield code="z">978-3-11-086405-2</subfield><subfield code="w">(DE-604)BV046088928</subfield></datafield><datafield tag="780" ind1="0" ind2="0"><subfield code="i">Vorangegangen ist die 1. Auflage</subfield><subfield code="a">Hoffmann, Hans-Joachim</subfield><subfield code="k">Sammlung Göschen ; 5009</subfield><subfield code="t">Werbepsychologie</subfield><subfield code="z">978-3-11-004023-4</subfield><subfield code="w">(DE-604)BV001977173</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Sammlung Göschen</subfield><subfield code="v">2093</subfield><subfield code="w">(DE-604)BV008432620</subfield><subfield code="9">2093</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="m">Digitalisierung SABAschaffenburg</subfield><subfield code="u">https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003482797&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="z">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003482797</subfield></datafield></record></collection> |
| id | DE-604.BV005554037 |
| illustrated | Not Illustrated |
| indexdate | 2025-05-13T14:00:41Z |
| institution | BVB |
| isbn | 9783110085211 3110085216 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003482797 |
| oclc_num | 7979527 |
| open_access_boolean | |
| owner | DE-92 DE-859 DE-473 DE-BY-UBG DE-703 DE-739 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-20 DE-824 DE-945 DE-29 DE-128 DE-54 DE-706 DE-521 DE-634 DE-B170 DE-83 DE-525 DE-188 DE-154 |
| owner_facet | DE-92 DE-859 DE-473 DE-BY-UBG DE-703 DE-739 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-20 DE-824 DE-945 DE-29 DE-128 DE-54 DE-706 DE-521 DE-634 DE-B170 DE-83 DE-525 DE-188 DE-154 |
| physical | 166 Seiten Diagramme 19 cm |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | de Gruyter |
| record_format | marc |
| series | Sammlung Göschen |
| series2 | Sammlung Göschen |
| spelling | Hoffmann, Hans-Joachim 1927-1992 (DE-588)1056732342 aut Psychologie der Werbekommunikation von Hans-Joachim Hoffmann 2., neubearbeitete Auflage Berlin ; New York de Gruyter 1981 166 Seiten Diagramme 19 cm txt rdacontent n rdamedia nc rdacarrier Sammlung Göschen 2093 Psychologie Advertising -- Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s DE-604 Erscheint auch als Online-Ausgabe Psychologie der Werbekommunikation 978-3-11-086405-2 (DE-604)BV046088928 Vorangegangen ist die 1. Auflage Hoffmann, Hans-Joachim Sammlung Göschen ; 5009 Werbepsychologie 978-3-11-004023-4 (DE-604)BV001977173 Sammlung Göschen 2093 (DE-604)BV008432620 2093 Digitalisierung SABAschaffenburg https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003482797&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hoffmann, Hans-Joachim 1927-1992 Psychologie der Werbekommunikation Sammlung Göschen Psychologie Advertising -- Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4140889-5 |
| title | Psychologie der Werbekommunikation |
| title_auth | Psychologie der Werbekommunikation |
| title_exact_search | Psychologie der Werbekommunikation |
| title_full | Psychologie der Werbekommunikation von Hans-Joachim Hoffmann |
| title_fullStr | Psychologie der Werbekommunikation von Hans-Joachim Hoffmann |
| title_full_unstemmed | Psychologie der Werbekommunikation von Hans-Joachim Hoffmann |
| title_old | Hoffmann, Hans-Joachim Werbepsychologie |
| title_short | Psychologie der Werbekommunikation |
| title_sort | psychologie der werbekommunikation |
| topic | Psychologie Advertising -- Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Psychologie Advertising -- Psychological aspects Werbepsychologie |
| url | https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003482797&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV008432620 |
| work_keys_str_mv | AT hoffmannhansjoachim psychologiederwerbekommunikation |