Marketing/research people: their behind-the-scenes stories
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill.
Crain Books
1984
|
| Subjects: | |
| Physical Description: | X, 190 S. Ill., graph. Darst. |
| ISBN: | 0872510905 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005548284 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 920915s1984 ad|| |||| 00||| eng d | ||
| 020 | |a 0872510905 |9 0-87251-090-5 | ||
| 035 | |a (OCoLC)10280215 | ||
| 035 | |a (DE-599)BVBBV005548284 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-92 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.8/3 |2 19 | |
| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 100 | 1 | |a Honomichl, Jack J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing/research people |b their behind-the-scenes stories |
| 264 | 1 | |a Chicago, Ill. |b Crain Books |c 1984 | |
| 300 | |a X, 190 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Recherche - États-Unis - Cas, Études de | |
| 650 | 4 | |a Marketing - États-Unis - Cas, Études de | |
| 650 | 4 | |a Publicité - États-Unis - Cas, Études de | |
| 650 | 4 | |a Advertising |z United States |v Case studies | |
| 650 | 4 | |a Marketing research |z United States |v Case studies | |
| 650 | 4 | |a Marketing |z United States |v Case studies | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003479031 | ||
Record in the Search Index
| _version_ | 1804119769962512384 |
|---|---|
| any_adam_object | |
| author | Honomichl, Jack J. |
| author_facet | Honomichl, Jack J. |
| author_role | aut |
| author_sort | Honomichl, Jack J. |
| author_variant | j j h jj jjh |
| building | Verbundindex |
| bvnumber | BV005548284 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)10280215 (DE-599)BVBBV005548284 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01412nam a2200421 c 4500</leader><controlfield tag="001">BV005548284</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920915s1984 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0872510905</subfield><subfield code="9">0-87251-090-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)10280215</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005548284</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-92</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 690</subfield><subfield code="0">(DE-625)141924:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Honomichl, Jack J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing/research people</subfield><subfield code="b">their behind-the-scenes stories</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chicago, Ill.</subfield><subfield code="b">Crain Books</subfield><subfield code="c">1984</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 190 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Recherche - États-Unis - Cas, Études de</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - États-Unis - Cas, Études de</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité - États-Unis - Cas, Études de</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="z">United States</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield><subfield code="z">United States</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="z">United States</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003479031</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV005548284 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:31:28Z |
| institution | BVB |
| isbn | 0872510905 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003479031 |
| oclc_num | 10280215 |
| open_access_boolean | |
| owner | DE-92 |
| owner_facet | DE-92 |
| physical | X, 190 S. Ill., graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Crain Books |
| record_format | marc |
| spelling | Honomichl, Jack J. Verfasser aut Marketing/research people their behind-the-scenes stories Chicago, Ill. Crain Books 1984 X, 190 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Recherche - États-Unis - Cas, Études de Marketing - États-Unis - Cas, Études de Publicité - États-Unis - Cas, Études de Advertising United States Case studies Marketing research United States Case studies Marketing United States Case studies Marktforschung (DE-588)4037630-8 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Marktforschung (DE-588)4037630-8 s DE-604 |
| spellingShingle | Honomichl, Jack J. Marketing/research people their behind-the-scenes stories Marketing - Recherche - États-Unis - Cas, Études de Marketing - États-Unis - Cas, Études de Publicité - États-Unis - Cas, Études de Advertising United States Case studies Marketing research United States Case studies Marketing United States Case studies Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4522595-3 |
| title | Marketing/research people their behind-the-scenes stories |
| title_auth | Marketing/research people their behind-the-scenes stories |
| title_exact_search | Marketing/research people their behind-the-scenes stories |
| title_full | Marketing/research people their behind-the-scenes stories |
| title_fullStr | Marketing/research people their behind-the-scenes stories |
| title_full_unstemmed | Marketing/research people their behind-the-scenes stories |
| title_short | Marketing/research people |
| title_sort | marketing research people their behind the scenes stories |
| title_sub | their behind-the-scenes stories |
| topic | Marketing - Recherche - États-Unis - Cas, Études de Marketing - États-Unis - Cas, Études de Publicité - États-Unis - Cas, Études de Advertising United States Case studies Marketing research United States Case studies Marketing United States Case studies Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing - Recherche - États-Unis - Cas, Études de Marketing - États-Unis - Cas, Études de Publicité - États-Unis - Cas, Études de Advertising United States Case studies Marketing research United States Case studies Marketing United States Case studies Marktforschung USA Fallstudiensammlung |
| work_keys_str_mv | AT honomichljackj marketingresearchpeopletheirbehindthescenesstories |