APA (7th ed.) Citation

Honomichl, J. J. (1984). Marketing/research people: Their behind-the-scenes stories. Crain Books.

Chicago Style (17th ed.) Citation

Honomichl, Jack J. Marketing/research People: Their Behind-the-scenes Stories. Chicago, Ill: Crain Books, 1984.

MLA (9th ed.) Citation

Honomichl, Jack J. Marketing/research People: Their Behind-the-scenes Stories. Crain Books, 1984.

Warning: These citations may not always be 100% accurate.