Das große Buch der Kaufmotive:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Düsseldorf [u.a.]
Econ-Verl.
1981
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Beschreibung: | 303 S. |
| ISBN: | 3430120861 |
Internformat
MARC
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| 100 | 1 | |a Dichter, Ernest |d 1907-1991 |e Verfasser |0 (DE-588)118525190 |4 aut | |
| 245 | 1 | 0 | |a Das große Buch der Kaufmotive |c Ernest Dichter |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Düsseldorf [u.a.] |b Econ-Verl. |c 1981 | |
| 300 | |a 303 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Motivation ; Motiv (Psychologie) ; Verbraucherverhalten ; Werbung | |
| 650 | 4 | |a Motivation (Psychology) | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 0 | 7 | |a Kaufmotivation |0 (DE-588)4163506-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Motivation |0 (DE-588)4040364-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1805082732180537344 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Dichter, Ernest 1907-1991 |
| author_GND | (DE-588)118525190 |
| author_facet | Dichter, Ernest 1907-1991 |
| author_role | aut |
| author_sort | Dichter, Ernest 1907-1991 |
| author_variant | e d ed |
| building | Verbundindex |
| bvnumber | BV005544818 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17520 CW 7500 QP 631 QW 300 |
| ctrlnum | (OCoLC)252015992 (DE-599)BVBBV005544818 |
| discipline | Allgemeines Psychologie Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
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| id | DE-604.BV005544818 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T07:37:20Z |
| institution | BVB |
| isbn | 3430120861 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003477023 |
| oclc_num | 252015992 |
| open_access_boolean | |
| owner | DE-92 DE-824 DE-898 DE-BY-UBR DE-20 DE-706 DE-83 DE-B170 DE-188 |
| owner_facet | DE-92 DE-824 DE-898 DE-BY-UBR DE-20 DE-706 DE-83 DE-B170 DE-188 |
| physical | 303 S. |
| psigel | TUB-nveb |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Econ-Verl. |
| record_format | marc |
| spelling | Dichter, Ernest 1907-1991 Verfasser (DE-588)118525190 aut Das große Buch der Kaufmotive Ernest Dichter 1. Aufl. Düsseldorf [u.a.] Econ-Verl. 1981 303 S. txt rdacontent n rdamedia nc rdacarrier Motivation ; Motiv (Psychologie) ; Verbraucherverhalten ; Werbung Motivation (Psychology) Motivation research (Marketing) Kaufmotivation (DE-588)4163506-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Motivation (DE-588)4040364-6 gnd rswk-swf Motivation (DE-588)4040364-6 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Kaufmotivation (DE-588)4163506-1 s |
| spellingShingle | Dichter, Ernest 1907-1991 Das große Buch der Kaufmotive Motivation ; Motiv (Psychologie) ; Verbraucherverhalten ; Werbung Motivation (Psychology) Motivation research (Marketing) Kaufmotivation (DE-588)4163506-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Motivation (DE-588)4040364-6 gnd |
| subject_GND | (DE-588)4163506-1 (DE-588)4062644-1 (DE-588)4040364-6 |
| title | Das große Buch der Kaufmotive |
| title_auth | Das große Buch der Kaufmotive |
| title_exact_search | Das große Buch der Kaufmotive |
| title_full | Das große Buch der Kaufmotive Ernest Dichter |
| title_fullStr | Das große Buch der Kaufmotive Ernest Dichter |
| title_full_unstemmed | Das große Buch der Kaufmotive Ernest Dichter |
| title_short | Das große Buch der Kaufmotive |
| title_sort | das große buch der kaufmotive |
| topic | Motivation ; Motiv (Psychologie) ; Verbraucherverhalten ; Werbung Motivation (Psychology) Motivation research (Marketing) Kaufmotivation (DE-588)4163506-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Motivation (DE-588)4040364-6 gnd |
| topic_facet | Motivation ; Motiv (Psychologie) ; Verbraucherverhalten ; Werbung Motivation (Psychology) Motivation research (Marketing) Kaufmotivation Verbraucherverhalten Motivation |
| work_keys_str_mv | AT dichterernest dasgroßebuchderkaufmotive |